The storytelling ad model / Raccontare una storia come modello pubblicitario

TV | November 19th, 2008 | Interesting?

st1.jpg

st2.jpg


HP does improv for product demos / I demo di HP

Web | November 18th, 2008 | Interesting?

default.jpg

http://www.youtube.com/user/hptheatre
HP’s enlisted improv actors from the Upright Citizens Brigade and the People’s Improv Theater to spice up its YouTube learning center, gleefully dubbed MasterPC Theatre.

Attori “improvvisati” dalla Brigata dei CittadiniRetti e dal Teatro degli Sviluppi Umani “reclutati” da HP per il suo teatro MasterPC su YouTube.


Online broadcast media drilldown / Situazione pubblicità online

Webadv | November 14th, 2008 | Interesting?

Top Ad Sizes
Dimensions Impressions (000) Share of all Impressions
Non-Standard Dimension

 

15,704

39.4%

Wide Skyscraper

(160×600)

14,106

35.4%

Leaderboard

(728×90)

5,131

12.9%

Medium Rectangle

(300×250)

2,645

6.6%

Skyscraper

(120×600)

2,019

5.1%

Full Banner

(468×60)

180

0.5%

Half Banner

(234×60)

47

0.1%

Button #2

(120×60)

36

0.1%

Square Button

(125×125)

9

0.0%

Button #1

(120×90)

3

0.0%

Total

 

39,880

100.0%

Source: Nielsen Online, AdRelevance
Delivery Types
Ad Delivery Impressions (000) Share of all Impressions
In-Page

39,876

100.0%

Transitional

3

0.0%

Over-Page

3

0.0%

Total

39,882

100.0%

Source: Nielsen Online, AdRelevance

Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL’s proprietary service.