Archive for April, 2008

Braille ‘signed’ on sleeved bottles / Etichetta braille su bottiglia di latte bresciano

Wednesday, April 30th, 2008 Posted in Packaging | No Comments »

http://www.packworld.com/view-24897 Italy’s Brescia Milk Depot debuts Braille via hot-melt adhesive dots applied to shrink-sleeved milk bottles. La Bresciana Milk Depot introduce il braille attraverso etichette a punti adesivizzate via il calore sulle ... Read more..

Because the Germans are Experts on what the people want / Perché i tedeschi sono esperti di ciò che la gente vuole

Tuesday, April 29th, 2008 Posted in Web | No Comments »

http://www.vw.com/vwhype/whatthepeoplewant/en/us/ A magnificent way to use pools to set the reason VW (with the Beetle) knows how to satisfy people's needs and desires. Un ottimo modo d'usare i sondaggi per giustificare la ... Read more..

Dos Equis launches ‘interesting’ job search / Don Equis lancia una ricerca di personale “interessante”

Wednesday, April 23rd, 2008 Posted in Communication | No Comments »

http://promomagazine.com/interactivemarketing/news/dos_equis_launches_job_search_0423/ As part of an integrated ad campaign, Heineken beer brand Dos Equis is launching a promotion using TV, print, radio, digital and out-of-home ads to find a new personal assistant ... Read more..

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