Archive for June, 2008

Wal-Mart plans new logo to update image / Wal-Mart pianifica un cambio marchio

Saturday, June 28th, 2008 Posted in Istitutional | No Comments »

http://online.wsj.com/public/article/SB121462040134113143.html?mod=2_1567_leftbox The new white-and-orange no-dash logo came to light when it was used for a new store prototype proposed last week for a Wal-Mart Supercenter in Shelby County outside Memphis. Il nuovo ... Read more..

City trees transformed into carrots to promote farmer’s market / Alberi in città trasformati in carote per promuovere una fiera agricola

Friday, June 27th, 2008 Posted in Outdoor | No Comments »

http://www.adrants.com/images/CarrotWrap-2.jpg Read more..

See what print ads worked best / Gli annunci stampa che hanno “lavorato” meglio

Friday, June 27th, 2008 Posted in Print | No Comments »

http://adage.com/mediaworks/article?article_id=128011 GfK Starch Communications has developed an "engagement index" to help identify the best-performing print ads, combining the percentage of readers who noticed a given ad and the percentage that read ... Read more..