Archive for July, 2008

Bacardi opens concept store in Nassau / Bacardi apre un suo negozio a Nassau

http://www.miamiherald.com/business/story/623886.html Bacardi is getting into the retail business. The spirits company is opening a concept store featuring alcohol and merchandise from the Bacardi portfolio of brands. Bacardi sta entrando nel retail. L'azienda ... Read more..

The 10 most iconic tech ad campaigns / Le dieci campagne tecnologiche più riconosciute

http://www.gearlog.com/2008/07/the_10_most_iconic_tech_ad_cam.php Read more..

Are Olympics sponsorships worth it? / Vale la pena sponsorizzare le Olimpiadi?

http://www.businessweek.com/globalbiz/content/jul2008/gb20080731_125602.htm?chan=top+news_top+news+index_news+%2B+analysis For some, not anymore. High-profile Beijing Olympics sponsors Kodak and Lenovo are pulling the plug on future Games. Per alcuni, non per tutti. Sponsor importanti dell'edizione cinese quali Kodak e Lenovo ... Read more..