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Coca-Cola beams via Bluetooth in Beijing / Coca-Cola risalta via Bluetooth a Pechino

August 12th, 2008 Mario Soavi Posted in Outdoor, Technology | No Comments »

http://promomagazine.com/olympics/cocacola_beams_bluetooth_beijing_0812/

It’s reportedly the first time an Olympic sponsor has used Bluetooth to run an out-of-home campaign during the Games.
The Coke campaign is aimed at reaching young Chinese consumers, who will be able to forward the downloaded ads to their friends.

È la prima volta che uno sponsor olimpico usa il Bluetooth per una campagna outdoor durante i Giochi.
Coca-Cola mira ai giovani cinesi, che potranno spedire gli annunci scaricati ai loro amici.

Tags: Promo

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Coca-Cola beams via Bluetooth in Beijing / Coca-Cola risalta via Bluetooth a Pechino

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