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Heineken’s beer brick combination / Combinazione bottiglia-mattone da Heineken

September 9th, 2008 Mario Soavi Posted in Packaging | No Comments »

http://www.psfk.com/2008/09/wobo-heinekens-beer-brick-combination.html

This is an old idea: in 1963, Alfred Heineken and Dutch architect John Habraken devised the concept of the beer-brick. The glass bottle was designed so it could be reused as a building material. Heineken initially came up with the idea after visiting the Caribbean, and witnessing tons of bottles littering the beaches.

È una vecchia idea: nel 1963 Alfred Heineken e l’architetto olandese John Habraken concepirono la birra-mattone, bottiglia progettata per uso successivo come materiale costruttivo. L’idea venne ad Heineken durante una visita ai Caraibi, dove vide tonnellate di bottiglie come rifiuti sulle spiagge.

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Heineken’s beer brick combination / Combinazione bottiglia-mattone da Heineken

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