Starbucks and Unilever team up over ice cream / Starbucks e Unilever si alleano per il mercato dei gelati

September 15th, 2008 Mario Soavi Posted in Sales Mkt | No Comments »

http://seattlepi.nwsource.com/business/379196_starbucks16.html

Starbucks Corp. and Unilever said Monday that they have an exclusive licensing agreement to market and distribute Starbucks ice cream in the U.S. and Canada.

Starbucks e Unilever hanno annunciato Lunedì un accordo di licenza esclusiva per promuovere e distribuire i gelati della prima negli Stati Uniti e nel Canada.

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