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The GE–McKinsey nine-box matrix / La matrice 9 di McKinsey per GE

September 12th, 2008 Mario Soavi Posted in Management, Strategic Mkt | No Comments »

http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox

a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.

un sistema che offre un approccio sistematico alle aziende con diversi aree di business per mettere in priorità gli investimenti nei singoli settori.

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