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‘Flawed’ brands are key to success / Marchi “imperfetti” sono la chiave verso il successo

October 5th, 2008 Mario Soavi Posted in Strategic Mkt | No Comments »

http://www.influxinsights.com/blog/article/2047/are-brands-too-perfect-.html

The single-minded focus on production excellence ends up being alienating to consumers because it doesn’t invite dialog.

La esclusiva focalizzazione sull’eccellenza porta ad alienarsi il pubblico in quanto esclude il dialogo.

Tags: InfluxBranding

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