DMA establishes ‘green’ program for marketers / L’Associazione Direct Marketing americana propone un programma ecologico che gli addetti del settore

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http://www.dmaresponsibility.org/Environment/

An 11-course curriculum, “Environmentally Responsible Marketing,” will enable marketers to “gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making.”

11 corsi sul “marketing ecoresponsabile” offriranno agli addetti la possibbilitĂ  di “acquisire conoscenza e strumenti per considerare i benefici ambientali nelle loro pianificazioni e decisioni tattiche nel campo specifico.

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