Marcomm.info » Blog Archive » NYC buses get location based advertising / I mezzi pubblici di New York con pubblicità geo-targhettizzate

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NYC buses get location based advertising / I mezzi pubblici di New York con pubblicità geo-targhettizzate

October 22nd, 2008 Mario Soavi Posted in Outdoor, Technology | No Comments »

http://www.psfk.com/2008/10/nyc-buses-get-location-based-advertising.html

GPS technology will register when the bus passes into a new area and serve an appropriate ad. Content will also change based on the time of day.

Il GPS cambierà annuncio a seconda della zona in cui passa il mezzo. Cambio avverrà anche in base al momento della giornata.

Tags: PSFK

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