McDonalds goes unbranded in Japan / McDonald, senza marchio in Giappone
http://www.psfk.com/2008/11/mcdonalds-goes-unbranded-in-japan.html
McDonalds recently launched a campaign to bring the quarter pounder burger to Japan, which includes the converting of two of their locations in Tokyo into exclusive Quarter Pounder shops, but under a completely new identity missing the McDonalds brand.
McDonald ha recentemente lanciato una campagna di lancio di una versione di panino in Giappone, modificando due sue location in ristoranti as hoc, con un lay-out diverso e senza il logo aziendale.