[from Mediacreativity]
Picture it: You’re walking through Manhattan and you pass a discarded modern, colorful chair, in good condition. Do you take it home with you?
Anything curbside is fair game to passersby, but what about a chair left inside a park? These questions were answered in November when Blu Dot and its agency Mono concocted a two-day experiment that led up to Blu Dot’s one-year anniversary in its SoHo location.
Over the course of two days, Mono placed 25 brand new “Real Good Chairs” throughout Manhattan, and watched and waited for these chairs to find new homes.
Each chair was GPS-equipped, allowing mono to track the chair’s location and pay a visit to the chairs’ new owners. Can you imagine taking a chair off the sidewalk and having someone ring your doorbell to inquire about the chair?
