Marcomm.info

From MediaLife:

Handing out free samples to promote your services is pretty old hat. But then there’s never been a free sample quite like this.
The box itself looks like any other home pregnancy test. But this pregnancy test isn’t for women. It’s for men.

It’s called the ReadyDaddy pregnancy test, and it was distributed on the streets of towns across Israel in May as part of an alternative media campaign for Israeli HMO Clatit, one of the nation’s major medical services.
The HMO wanted to promote its pregnancy services among young couples, but it knew that its message would get lost if it reached out to young women, who are already bombarded with pregnancy-related promotions and advertisements.

“The tests were active, and if a men took the test, the result would always come out ‘not ready’ (unless the man was pregnant),” Eyal Gan-mor, ReadyDaddy was a bit hit with those who received it. A few men actually took the test, and many more logged on to the associated ReadyDaddy web site, which directed surfers to information about Clatit pregnancy services.

Thanks to MediaCreativity:

The idea and execution are simple, cost-effective and cause-effective. Is it daytime in a tropical climate? Then wear sunblock.
Nivea Sun advertised its product using mirrored billboards that projected copy onto walls, storefronts, car doors, sidewalks and buses, using the sun’s rays as its ink.

From MediaCreativity:

So how do you get consumers to flip for your housecleaning product? Start by persuading them to flip their Twitter posts.
Night Agency crafted a social media campaign that used 200 Soft Scrub “Captains” to build awareness for Soft Scrub TOTAL Kitchen through blogs, Facebook and Twitter.
The tweets stood out from ordinary posts because they’re all upside down, denoting TOTAL Kitchen’s (and Bath & Bowl’s) ability to work when turned upside down, making it easier to clean hard-to-reach places.