Marcomm.info

http://adage.com/mediaworks/article?article_id=130616

The aim was to convince that the new car was “out of the ordinary” via a series of nontraditional executions running for a month across cinema, online, out-of-home and radio.

L’obiettivo era di convincere che la nuova macchina è “straordinaria”; l’esecuzione era mediante una serie di annunci non tradizionali trasmessi per un mese nei cinema, online, outdoors e sulle radio.

http://video.mediapost.com/index.cfm?clientfile=HON_Drawers%28Desk%29_30_med.mov

OK, on a boring day at work it might be fun to have talking office furniture, especially the kind that sound off kind of wittily in the HON radio spots created by Campbell-Ewald.

Ok, in una giornata noiosa in ufficio potrebbe essere divertente avere un’arredamento parlante, specialmente con quel tono ironico degli annunci radio creati da Campbell-Ewald per HON.

http://video.mediapost.com/index.cfm?clientfile=BrianMcKight-60.mp3

[annuncio in inglese]