Marcomm.info » TV

What happened to community? It’s time to take it back

Mario Soavi — Sat, 17 Apr 2010 02:32:09 +0000

Thanks to YMCA (and TWBA Vancouver)

“Go to Hell” or “Hell awaits”?

Mario Soavi — Tue, 16 Feb 2010 22:25:52 +0000

Original version.
Version accepted by CBS (for the SuperBowl).

Actually, the second tagline is better …
… every once in awhile censorship makes things better, in ADV.

A little too much exaggerated, … but what’s the value of human life?

Mario Soavi — Mon, 18 Jan 2010 15:26:58 +0000

Just a reminder … very effective.

Mario Soavi — Mon, 18 Jan 2010 15:19:14 +0000

Natural communications against and the rules we set.

Mario Soavi — Tue, 29 Sep 2009 13:55:53 +0000

On Sunday I went to the supermarket with my 7-year child and tried to buy a pack of beers.The cashier picked them but his machine didn’t allow them out.After a couple of seconds he turn to me and said: “In Florida we cannot sell those before midday”.Well, besides the fact it was 5 minutes to midday, I didn’t wait those 5 minutes for a simple reason: I couldn’t explain it to my daughter.How could I tell her that, by trying to purchase beer in that precise moment, I was considered a drunk man?How could I explain the importance of of those five minutes, which could transform me from a drunk man to a normal person?I think the same reasoning applies to this commercial.It’s a marvelous piece of creativity. It shown the subject of communication, it explain naturally the reason-why, it makes you smile, it “force” you to think and act (if you were in The Nederlands).But, if you wish to share it, if you want to re-publish it on your blog (as I’m doing), then you have to conceal the main subject.Why? Well,

because some of us think that those two “friends” are only a se…l object;
because some of us forgot they started their life feeding from those;
because natural is only “calories free” (which is not the case, fortunately);
and because we advertizers have to exercise how to tell the truth directly in one market and indirectly in another (like me, now).

Yes, I know, rules are set to prevent people to act in a not-standard way.But, we know, even creativity is a way to do things or to communicate in a not-standard (or not-common or … simple and natural) way.So what, is this the reason-why we often refuse creativity as it let us travel to uncertainty?Hopefully no, at least those who wish to buy a beer 5 minutes before the standard time.

What a message from a bank / Che messaggio, da una banca

Mario Soavi — Wed, 08 Jul 2009 12:47:30 +0000

Lancia and the World Summit of Nobel Peace Laureates 2008 / Lancia supporta il Summit Mondiale 2008 dei Nobel per la Pace

Mario Soavi — Thu, 18 Jun 2009 00:44:40 +0000

Night Concert / Concerto Notturno

Mario Soavi — Sun, 07 Jun 2009 03:37:16 +0000

Grey Budapest

BestWestern’s privilegies / I vantaggi BestWestern

Mario Soavi — Thu, 07 May 2009 07:01:14 +0000

“Madison Avenue Kitchenware” — for Mad Men

Mario Soavi — Wed, 29 Apr 2009 10:13:18 +0000

It’s not what it seems, it’s surprisingly toned.Non è come sembra, è solo sorprendentemente intonato.