DMA establishes ‘green’ program for marketers / L’Associazione Direct Marketing americana propone un programma ecologico che gli addetti del settore

DM | October 21st, 2008 | Interesting?

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http://www.dmaresponsibility.org/Environment/

An 11-course curriculum, “Environmentally Responsible Marketing,” will enable marketers to “gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making.”

11 corsi sul “marketing ecoresponsabile” offriranno agli addetti la possibbilità di “acquisire conoscenza e strumenti per considerare i benefici ambientali nelle loro pianificazioni e decisioni tattiche nel campo specifico.


Mail testing / Prove postali

DM | October 13th, 2008 | Interesting?

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http://www.psfk.com/2008/10/mail-games-testing-the-system.html


An ad sales pitch sent ’round the world / Una proposta di vendita di pubblicità mandata intorno al mondo

DM | July 14th, 2008 | Interesting?

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http://www.medialifemagazine.com/artman2/publish/Alternative_media_43/An_ad_sales_pitch_sent_round_the_world.asp

New Zealand’s TV2 had sent the letters from New Zealand to Sydney, Tokyo, Singapore, Lausanne, Amsterdam, London, New York, San Francisco and finally back to media buyers in Auckland and Wellington. The result: “TV2’s Saturday night movie slot was booked out for the next six months,” Howman says, generating $5 million in business for the network.

New Zealand’s TV2 ha spedito le lettere dalla Nuova Zelanda a Sydney, Tokyo, Singapore, Losanna, Amsterdam, Londra, New York, San Francisco e finalmente ai media buyer in Auckland e Wellington. Il risultato: “Lo slot associato ai film del sabato sera sono stati prenotati per i successivi sei mesi, generando 5 milioni di dollari per il network.


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