An Open Letter To World Leaders of The United Nations From RelaxZen

September 25th, 2009 Mario Soavi Posted in Public Relations, Webadv No Comments »

There’s a bit of English humor beneath this “global” PR activity:This is what we can call “viral” and “corporate”.And I think it reached at least one target: to spread the news of this product all around the world, to make people nod and pass it over, even to make it memorable.Unfortunately it didn’t reach the direct target, with one yelling from the stand and others leaving the room.

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Working on the move / Lavorare in movimento

March 6th, 2009 Mario Soavi Posted in Outdoor, Public Relations No Comments »

In order to highlight the fact that Vodafone’s new communication package, Vodafone Office, lets you work on the move, Vodafone Spain provided a PR and design firm with two fully mobile offices located above hoardings.

Per esaltare il nuovo pacchetto Vodafone Office, Vodafone Spagna ha fornito ad un’agenzia due uffici mobili su due billboard.

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CBS sweeps offers unique prize: a colon exam / Concorso CBS con premio “strano”: una colonscopia

February 25th, 2009 Mario Soavi Posted in Promotion, Public Relations No Comments »

CBS Cares has run other health-related promotions in its nine-year history, but this is the first time the division has included a sweepstakes in an awareness initiative.

CBS Cares è uscita con altre promozioni legate alla salute nei nove anni della propria storia, ma questa è la prima volta che include un concorso in un’iniziativa di sensibilizzazione sociale.

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