From MediaCreativity:

So how do you get consumers to flip for your housecleaning product? Start by persuading them to flip their Twitter posts.
Night Agency crafted a social media campaign that used 200 Soft Scrub “Captains” to build awareness for Soft Scrub TOTAL Kitchen through blogs, Facebook and Twitter.
The tweets stood out from ordinary posts because they’re all upside down, denoting TOTAL Kitchen’s (and Bath & Bowl’s) ability to work when turned upside down, making it easier to clean hard-to-reach places.

Even if I use automatic systems, I’m facing the big dilemma on how can I efficiently follow more than 6,600 people online: it seems impossible, but it’s not.

I “physically” entered the social networks exactly one year ago.
I already had a few profiles on some of them, but on Oct. 6th 2008 I started managing 13 profiles on 13 social platforms (you can see an almost complete list at http://mario.soavi.com).
After a couple of months I concentrated on three of them (Twitter, Facebook and LinkedIn), which are now “my social presence” on the web.
All my “social activity” (I brought here a lot of the email activity I was doing) let me have now more than 6,600 net contacts on social networks.

Now, that’s a problem.
If you don’t consider the contact list as a popularity index (which is not) and you wish to have a “real” social activity, so many contacts are a big problem.
In fact, taking into considerations the statistics at “The Inside Numbers on Twitter“, following 6,600 people means reading an average of 2,442 messages per day, which are (if we make it simple and imagine they are only 140-character tweets) nearly 228 pages of unorganized, time-scattered and often uninteresting texts.

Well, obviously any platform has its characteristics and I use those three as I have three different goals to perceive.
And that’s the main clue one should use: find your goal, focus your activity, gather your consequences, rate the content, read the most relevant based on a semantic screening of all (well, the latest is rather an exclusive way I use).

But one cannot just sit back and read; s/he has to originally contribute to the information flow, trying to share knowledge.
So here come all the redemption data one could retrieve from the networks (RTs on Twitter and comments on Facebook and page views on LinkedIn) which, put together, will allow to understand if one is “in” or “out” the flow and if one’s original contribution is valuable or not.

Simple?
Time consuming, but very effective.

What to know more?
Ask me

There’s a bit of English humor beneath this “global” PR activity:This is what we can call “viral” and “corporate”.And I think it reached at least one target: to spread the news of this product all around the world, to make people nod and pass it over, even to make it memorable.Unfortunately it didn’t reach the direct target, with one yelling from the stand and others leaving the room.

Here’s how it works: you print a little eagle off the website. (This is so the system knows how big your item is, relative to something else.) Switch on your web cam and launch the Virtual Box Simulator. Hold the eagle up to the camera until a virtual box appears, then toggle the size to best suit whatever item you plan to ship.

Ecco come funzione: stampi una piccola aquila dal sito (così che il sistema riconosca quanto è grande il tuo pacco rispetto a qualcosa di cui conosce la grandezza), accendi la tua webcam e lanci il Simulatore Virtuale di Scatole; tieni in evidenza l’aquila fino a quando non appare la scatola virtuale e poi ridimensionane la grandezza fino a quando non combacia con la scatola che vuoi spedire.

A window sign instructs them to call a number on their cell phones and create a digital fish for the aquarium using voice commands. Then users receive a thank-you SMS message inviting them to visit online.

Un messaggio istruisce di chiamare un numero e creare un pesce digitale per l’acquario usando comandi vocali. Alla fine si riceve un SMS di ringraziamento che rimanda al sito.

We now have two new display ad templates available which allow you to easily create online coupons to run on sites across the Google content network.

Abbiamo adesso due nuovi formati pubblicitari per coupon digitali da piazzare nel network Google.

This is the miracle of social networking: if something is done with love, marketing could suggest but people will move the news and business. See it all at http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=476.

Questo è il miracolo del social networking: se qualcosa è fatto con amore, il marketing può suggerire ma saranno le persone che faranno notizia e fatturato. Il tutto a http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=476.

McDonald’s is partnering with Taobao, the consumer division of Alibaba Corp., known as the eBay of China, to conduct reverse auctions offering pricey consumer electronics for the price of Super Value Meals in response to Chinese consumers’ growing concern about their future prosperity.

McDonald’s insieme a Taobao, la divisione dei consumatori Alibaba Corp. conosciuta come la eBay cinese, fà aste inverse su elettronica costosa fino al limite di prezzo dei suoi Value Meals, in risposta alla crescente preoccupazione economica dei suoi consumatori cinesi.