Marcomm.info

From MediaCreativity:

So how do you get consumers to flip for your housecleaning product? Start by persuading them to flip their Twitter posts.
Night Agency crafted a social media campaign that used 200 Soft Scrub “Captains” to build awareness for Soft Scrub TOTAL Kitchen through blogs, Facebook and Twitter.
The tweets stood out from ordinary posts because they’re all upside down, denoting TOTAL Kitchen’s (and Bath & Bowl’s) ability to work when turned upside down, making it easier to clean hard-to-reach places.

There’s a bit of English humor beneath this “global” PR activity:This is what we can call “viral” and “corporate”.And I think it reached at least one target: to spread the news of this product all around the world, to make people nod and pass it over, even to make it memorable.Unfortunately it didn’t reach the direct target, with one yelling from the stand and others leaving the room.