Turning The Words Upside Down, For A Cleaner Toilet Bowl

June 3rd, 2010 Mario Soavi Posted in Webadv No Comments »

MediaCreativity

From MediaCreativity:

So how do you get consumers to flip for your housecleaning product? Start by persuading them to flip their Twitter posts.
Night Agency crafted a social media campaign that used 200 Soft Scrub “Captains” to build awareness for Soft Scrub TOTAL Kitchen through blogs, Facebook and Twitter.
The tweets stood out from ordinary posts because they’re all upside down, denoting TOTAL Kitchen’s (and Bath & Bowl’s) ability to work when turned upside down, making it easier to clean hard-to-reach places.

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Social Network make-up for women

October 8th, 2009 Mario Soavi Posted in Below-the-Line, Webadv No Comments »

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An Open Letter To World Leaders of The United Nations From RelaxZen

September 25th, 2009 Mario Soavi Posted in Public Relations, Webadv No Comments »

There’s a bit of English humor beneath this “global” PR activity:This is what we can call “viral” and “corporate”.And I think it reached at least one target: to spread the news of this product all around the world, to make people nod and pass it over, even to make it memorable.Unfortunately it didn’t reach the direct target, with one yelling from the stand and others leaving the room.

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