October 8th, 2009 Mario Soavi Posted in Below-the-Line, Webadv No Comments »
September 25th, 2009 Mario Soavi Posted in Public Relations, Webadv No Comments »
There’s a bit of English humor beneath this “global” PR activity:
This is what we can call “viral” and “corporate”.And I think it reached at least one target: to spread the news of this product all around the world, to make people nod and pass it over, even to make it memorable.Unfortunately it didn’t reach the direct target, with one yelling from the stand and others leaving the room.
April 13th, 2009 Mario Soavi Posted in Webadv No Comments »
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