| Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions | |
| Non-Standard Dimension |
|
15,704 |
39.4% |
| Wide Skyscraper |
(160×600) |
14,106 |
35.4% |
| Leaderboard |
(728×90) |
5,131 |
12.9% |
| Medium Rectangle |
(300×250) |
2,645 |
6.6% |
| Skyscraper |
(120×600) |
2,019 |
5.1% |
| Full Banner |
(468×60) |
180 |
0.5% |
| Half Banner |
(234×60) |
47 |
0.1% |
| Button #2 |
(120×60) |
36 |
0.1% |
| Square Button |
(125×125) |
9 |
0.0% |
| Button #1 |
(120×90) |
3 |
0.0% |
| Total |
|
39,880 |
100.0% |
| Source: Nielsen Online, AdRelevance | |||
| Delivery Types | ||
| Ad Delivery | Impressions (000) | Share of all Impressions |
| In-Page |
39,876 |
100.0% |
| Transitional |
3 |
0.0% |
| Over-Page |
3 |
0.0% |
| Total |
39,882 |
100.0% |
| Source: Nielsen Online, AdRelevance | ||
Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL’s proprietary service.
