From MediaCreativity:

So how do you get consumers to flip for your housecleaning product? Start by persuading them to flip their Twitter posts.
Night Agency crafted a social media campaign that used 200 Soft Scrub “Captains” to build awareness for Soft Scrub TOTAL Kitchen through blogs, Facebook and Twitter.
The tweets stood out from ordinary posts because they’re all upside down, denoting TOTAL Kitchen’s (and Bath & Bowl’s) ability to work when turned upside down, making it easier to clean hard-to-reach places.

There’s a bit of English humor beneath this “global” PR activity:This is what we can call “viral” and “corporate”.And I think it reached at least one target: to spread the news of this product all around the world, to make people nod and pass it over, even to make it memorable.Unfortunately it didn’t reach the direct target, with one yelling from the stand and others leaving the room.

We now have two new display ad templates available which allow you to easily create online coupons to run on sites across the Google content network.

Abbiamo adesso due nuovi formati pubblicitari per coupon digitali da piazzare nel network Google.

“With more than half a million fans on Facebook already, Pizza Hut thought a sweepstakes was the perfect match for Tuscani Lasagna“.The problem is that lasagne (not lasagna) is not a typical plate of Tuscany and Tuscan people wouldn’t happy to know what Pizza Hut is doing.”Con più di mezzo milione di fan su Facebook, Pizza Hut ha sviluppato un concorso come strumento perfetto per il lancio della Lasagna Toscana”.Il problema è che le lasagne (non la lasagna) non è un piatto tipico della Toscana ed i toscani non sarebbero contenti di sapere ciò che sta facendo Pizza Hut.

http://www.mediapost.com/publications/?fa=Articles.san&s=99224&Nid=51632&p=264245

The industry click fraud rate climbed to 17.1% in the last quarter of 2008 versus 16.6% a year earlier, according to stats released by Click Forensics today.

La percentuale di frodi è salita al 17,1% nell’ultimo trimestre del 2008 (contro il 16,6% dell’anno precedente) secondo una statistica data da Click Forensics.

http://www.techcrunch.com/2008/12/21/myspace-v-facebook-advertising-showdown-which-platform-is-better/