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	<title>Marcomm.info &#187; Management</title>
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	<link>http://marcomm.info/blog</link>
	<description>#KM #semantic #communication #trend #advertising #marketing</description>
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			<item>
		<title>The GE–McKinsey nine-box matrix / La matrice 9 di McKinsey per GE</title>
		<link>http://marcomm.info/blog/2008/09/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/</link>
		<comments>http://marcomm.info/blog/2008/09/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 06:26:22 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Strategic Mkt]]></category>
		<category><![CDATA[McKinsey]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/09/12/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/</guid>
		<description><![CDATA[


http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox
a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.
un sistema che offre un approccio sistematico alle aziende con diversi aree di business per mettere in priorità gli investimenti nei singoli settori.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F09%252Fthe-ge%2525e2%252580%252593mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22The%20GE%E2%80%93McKinsey%20nine-box%20matrix%20%2F%20La%20matrice%209%20di%20McKinsey%20per%20GE%22%20%7D);"></div>
<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/09/ge9.gif" alt="ge9.gif" /></p>
<p><a href="http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox">http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox</a></p>
<p>a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.</p>
<p>un sistema che offre un approccio sistematico alle aziende con diversi aree di business per mettere in priorità gli investimenti nei singoli settori.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/09/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-mail blunder alerts Carat staff to major restructuring / Email sbagliata avvisa i dipendenti Carat di un&#8217;imminente ristrutturazione</title>
		<link>http://marcomm.info/blog/2008/09/e-mail-blunder-alerts-carat-staff-to-major-restructuring-email-sbagliata-avvisa-i-dipendenti-carat-di-unimminente-ristrutturazione/</link>
		<comments>http://marcomm.info/blog/2008/09/e-mail-blunder-alerts-carat-staff-to-major-restructuring-email-sbagliata-avvisa-i-dipendenti-carat-di-unimminente-ristrutturazione/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 05:27:58 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Adage]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/09/03/e-mail-blunder-alerts-carat-staff-to-major-restructuring-email-sbagliata-avvisa-i-dipendenti-carat-di-unimminente-ristrutturazione/</guid>
		<description><![CDATA[

http://adage.com/images/random/0908/carat-plan090308.pdf
Top HR exec accidentally sends out talking points about upcoming job cuts.
Dall&#8217;Ufficio del Personale esce accidentalmente un messaggio che parla degli argomenti per la prossima ristrutturazione.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F09%252Fe-mail-blunder-alerts-carat-staff-to-major-restructuring-email-sbagliata-avvisa-i-dipendenti-carat-di-unimminente-ristrutturazione%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22E-mail%20blunder%20alerts%20Carat%20staff%20to%20major%20restructuring%20%2F%20Email%20sbagliata%20avvisa%20i%20dipendenti%20Carat%20di%20un%26%238217%3Bimminente%20ristrutturazione%22%20%7D);"></div>
<p><a href="http://adage.com/images/random/0908/carat-plan090308.pdf">http://adage.com/images/random/0908/carat-plan090308.pdf</a></p>
<p>Top HR exec accidentally sends out talking points about upcoming job cuts.</p>
<p>Dall&#8217;Ufficio del Personale esce accidentalmente un messaggio che parla degli argomenti per la prossima ristrutturazione.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/09/e-mail-blunder-alerts-carat-staff-to-major-restructuring-email-sbagliata-avvisa-i-dipendenti-carat-di-unimminente-ristrutturazione/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nelson Mandela&#8217;s eight rules of leadership / Le otto regole sulla leadership per Nelson Mandela</title>
		<link>http://marcomm.info/blog/2008/07/nelson-mandelas-eight-rules-of-leadership-le-otto-regole-sulla-leadership-per-nelson-mandela/</link>
		<comments>http://marcomm.info/blog/2008/07/nelson-mandelas-eight-rules-of-leadership-le-otto-regole-sulla-leadership-per-nelson-mandela/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 09:28:04 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Smartbrief]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/07/09/nelson-mandelas-eight-rules-of-leadership-le-otto-regole-sulla-leadership-per-nelson-mandela/</guid>
		<description><![CDATA[


http://www.time.com/time/world/article/0,8599,1821467,00.html
Take a few tips from the man who not only liberated a country from racist oppression but also united oppressor and oppressed in a new South Africa. Read how he practiced these principles through his 27 years in prison and his political evolution from revolutionary to revered statesman.
Alcuni suggerimenti da un uomo che non solo [...]]]></description>
			<content:encoded><![CDATA[
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<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/08/175_mandela_tout.jpg" alt="175_mandela_tout.jpg" /></p>
<p><a href="http://www.time.com/time/world/article/0,8599,1821467,00.html">http://www.time.com/time/world/article/0,8599,1821467,00.html</a></p>
<p>Take a few tips from the man who not only liberated a country from racist oppression but also united oppressor and oppressed in a new South Africa. Read how he practiced these principles through his 27 years in prison and his political evolution from revolutionary to revered statesman.</p>
<p>Alcuni suggerimenti da un uomo che non solo ha liberato una nazione dal razzismo ma ha anche unito oppressori ed oppressi nel nuovo Sud Africa. Ecco come li ha messi in pratica nei 27 anni di prigione e nella sua evoluzione politica da rivoluzionario e statista.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/07/nelson-mandelas-eight-rules-of-leadership-le-otto-regole-sulla-leadership-per-nelson-mandela/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CEOs can nurture hot spots / Gli AD possono stimolare i momenti &#8220;creativi&#8221;</title>
		<link>http://marcomm.info/blog/2008/05/ceos-can-nurture-hot-spots-gli-ad-possono-stimolare-i-momenti-creativi/</link>
		<comments>http://marcomm.info/blog/2008/05/ceos-can-nurture-hot-spots-gli-ad-possono-stimolare-i-momenti-creativi/#comments</comments>
		<pubDate>Thu, 22 May 2008 06:13:23 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[TheAge]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/05/22/ceos-can-nurture-hot-spots-gli-ad-possono-stimolare-i-momenti-creativi/</guid>
		<description><![CDATA[

http://business.theage.com.au/ceos-can-nurture-hot-spots-20080521-2gy1.html?page=fullpage#contentSwap2
Here&#8217;s the Australian vision on how companies need to encourage the crackle of imagination among staff.
Ecco l&#8217;approccio australiano di come le aziende debbano incoraggiare l&#8217;esplosione di immaginazione del personale.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F05%252Fceos-can-nurture-hot-spots-gli-ad-possono-stimolare-i-momenti-creativi%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22CEOs%20can%20nurture%20hot%20spots%20%2F%20Gli%20AD%20possono%20stimolare%20i%20momenti%20%26%238220%3Bcreativi%26%238221%3B%22%20%7D);"></div>
<p><a href="http://business.theage.com.au/ceos-can-nurture-hot-spots-20080521-2gy1.html?page=fullpage#contentSwap2">http://business.theage.com.au/ceos-can-nurture-hot-spots-20080521-2gy1.html?page=fullpage#contentSwap2</a></p>
<p>Here&#8217;s the Australian vision on how companies need to encourage the crackle of imagination among staff.</p>
<p>Ecco l&#8217;approccio australiano di come le aziende debbano incoraggiare l&#8217;esplosione di immaginazione del personale.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/05/ceos-can-nurture-hot-spots-gli-ad-possono-stimolare-i-momenti-creativi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Executive angst: how to use it to your advantage / L&#8217;ansia dei manager: come usarla a proprio vantaggio</title>
		<link>http://marcomm.info/blog/2008/05/executive-angst-how-to-use-it-to-your-advantage-lansia-dei-manager-come-usarla-a-proprio-vantaggio/</link>
		<comments>http://marcomm.info/blog/2008/05/executive-angst-how-to-use-it-to-your-advantage-lansia-dei-manager-come-usarla-a-proprio-vantaggio/#comments</comments>
		<pubDate>Wed, 21 May 2008 08:14:52 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[ManagerSmarter]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/05/21/executive-angst-how-to-use-it-to-your-advantage-lansia-dei-manager-come-usarla-a-proprio-vantaggio/</guid>
		<description><![CDATA[

http://www.managesmarter.com/msg/content_display/management/e3iea611acf871335b6445df43da1889bcc
When you harness the energy of healthy anxiety you can help yourself and your organization successfully ride the waves of change.
Imbrigliando l&#8217;energia positiva dell&#8217;ansietà, può aiutare il manager e la sua organizzazione a cavalcare con successo l&#8217;onda del cambiamento.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F05%252Fexecutive-angst-how-to-use-it-to-your-advantage-lansia-dei-manager-come-usarla-a-proprio-vantaggio%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22Executive%20angst%3A%20how%20to%20use%20it%20to%20your%20advantage%20%2F%20L%26%238217%3Bansia%20dei%20manager%3A%20come%20usarla%20a%20proprio%20vantaggio%22%20%7D);"></div>
<p><a href="http://www.managesmarter.com/msg/content_display/management/e3iea611acf871335b6445df43da1889bcc">http://www.managesmarter.com/msg/content_display/management/e3iea611acf871335b6445df43da1889bcc</a></p>
<p>When you harness the energy of healthy anxiety you can help yourself and your organization successfully ride the waves of change.</p>
<p>Imbrigliando l&#8217;energia positiva dell&#8217;ansietà, può aiutare il manager e la sua organizzazione a cavalcare con successo l&#8217;onda del cambiamento.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/05/executive-angst-how-to-use-it-to-your-advantage-lansia-dei-manager-come-usarla-a-proprio-vantaggio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How companies respond to competitors / Come le aziende rispondono ai concorrenti</title>
		<link>http://marcomm.info/blog/2008/05/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/</link>
		<comments>http://marcomm.info/blog/2008/05/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/#comments</comments>
		<pubDate>Thu, 01 May 2008 07:20:54 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[McKinsey]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/05/01/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/</guid>
		<description><![CDATA[

http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146?gp=1
Management theory suggests that companies facing serious competitive threats should extensively analyze how to fight back. Actual managers, however, say they are satisfied with the results of a less active approach, according to a McKinsey survey. Companies that understand how their competitors really react may be able to gain an edge.
La teoria manageriale dice che [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F05%252Fhow-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22How%20companies%20respond%20to%20competitors%20%2F%20Come%20le%20aziende%20rispondono%20ai%20concorrenti%22%20%7D);"></div>
<p><a href="http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146?gp=1">http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146?gp=1</a></p>
<p>Management theory suggests that companies facing serious competitive threats should extensively analyze how to fight back. Actual managers, however, say they are satisfied with the results of a less active approach, according to a McKinsey survey. Companies that understand how their competitors really react may be able to gain an edge.</p>
<p>La teoria manageriale dice che le aziende in un mercato competitivo aggressivo dovrebbero analizzare in profondità come combattere. I manager attuali tuttavia, come dice un&#8217;indagine McKinsey, si accontentano con un approccio meno attivo. Ne consegue che le aziende che hanno chiaro come i concorrenti reagiscono potrebbero avere un vantaggio competitivo.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/05/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to work better / Come lavorare meglio</title>
		<link>http://marcomm.info/blog/2007/11/how-to-work-better/</link>
		<comments>http://marcomm.info/blog/2007/11/how-to-work-better/#comments</comments>
		<pubDate>Fri, 23 Nov 2007 17:53:36 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marktd]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2007/11/23/how-to-work-better/</guid>
		<description><![CDATA[


How to Work Better (1991) by Fischli &#38; Weiss
Come lavorare meglio (1991) di Fischli &#38; Weiss
[testo in inglese]

]]></description>
			<content:encoded><![CDATA[
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<p><a href="http://marcomm.info/blog/wp-content/uploads/2007/11/howtoworkbetter11.jpg" title="howtoworkbetter11.jpg"><img src="http://marcomm.info/blog/wp-content/uploads/2007/11/howtoworkbetter11.jpg" alt="howtoworkbetter11.jpg" /></a></p>
<p>How to Work Better (1991) by Fischli &amp; Weiss</p>
<p>Come lavorare meglio (1991) di Fischli &amp; Weiss<br />
[testo in inglese]</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2007/11/how-to-work-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Did you ask our permission? / Ci hai chiesto il permesso?</title>
		<link>http://marcomm.info/blog/2007/07/did-you-ask-our-permission/</link>
		<comments>http://marcomm.info/blog/2007/07/did-you-ask-our-permission/#comments</comments>
		<pubDate>Fri, 06 Jul 2007 13:15:48 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Adrants]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2007/07/06/did-you-ask-our-permission/</guid>
		<description><![CDATA[

We point to anonymous ad blog on which the writer castrates his (or her) client for telling him permission should have been requested when he told the client Monday he&#8217;d be out of the office this Wednesday through Monday&#8230;but fully available via Blackberry. We all know some clients like to keep their agency folk on [...]]]></description>
			<content:encoded><![CDATA[
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<p>We point to <a href="http://agencytart.wordpress.com/2007/07/04/did-you-ask-our-permission/">anonymous ad blog</a> on which the writer castrates his (or her) client for telling him permission should have been requested when he told the client Monday he&#8217;d be out of the office this Wednesday through Monday&#8230;but fully available via Blackberry. We all know some clients like to keep their agency folk on a tight leash but after laughing at the client thinking the whole thing was a joke, Agency Tart minced no words over being treated like a kid and wrote, &#8220;[the client] proceeded to tell me that he expects me to clear it in advance with him any time I plan to take off, as it might not &#8216;coincide with the company&#8217;s needs.&#8217; You gotta be kidding me.&#8221;<br />
Clearing your vacation with your immediate supervisor, yes. Sharing your vacation plans with your client, yes. Being required to ask your client if you can take time off &#8230;</p>
<p>Segnaliamo un blog anonimo in cui uno &#8220;castra&#8221; il suo cliente dicendogli che avrebbe dovuto chiedergli autorizzazione dicendogli lunedì che sarebbe stato fuori ufficio da questo Mercoledì fino a Lunedì, &#8230; ma pienamente disponibile via Blackberry. Sappiamo tutti come alcuni clienti amano tenere la propria agenzia &#8220;a guinzaglio corto&#8221; ma, dopo aver riso del fatto che il cliente pensasse che fosse tutto uno scherzo, Agenzia Tart passò sotto silenzio il fatto di essere stata trattata come un bambino e scrisse: &#8220;[il cliente] ha continuato dicendomi che si aspetta che io chiarifichi in anticipo con lui ogni volta che pianifico di essere in vacanza, dal momento che potrebbe non &#8220;coincidere con le esigenze della società&#8221;. Vuoi scherzare?&#8221;<br />
Definire il tuo periodo di vacanza con il tuo superiore, sì. Condividere i piani della tua vacanza, sì. Essere tenuto a chiedere al tuo cliente se si può prendere un po &#8216;di tempo &#8230;</p>

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