As comment to the current update of the “Communication Global Scenario“, I wish to point out how content is over and over the real evolution point of mobile, but there’s no evident and current news that show the real engagement of big players into this market.
Let’s see the latest and less considered news:
- Fox Mobile Distribution Strikes Deal to Integrate Mobile Content on AOL’s Winamp (04/13/09)
- Nokia’s Latest Buy: Mobile Geotargeted Ad Firm (09/13/09)
- MySpace Breaks Into Mobile Ad Market (12/06/08)
Those three news show:
- content players (like Fox) are starting to test their assets on mobile-like platforms, but still without much commitment (Fox and AOL are part of News Corp group);
- mobile hardware payers (like Nokia) are evolving into service companies, which is not a trend but the mere possible way for them to keep their market share;
- distribution payers (like MySpace) are going mobile only because they lost the online advertising train.
My conclusion is that we won’t see a “mobile take-off” unless:
- the public revert from web to mobile at a more speed pace than expected (but that’s not the case in the main trending market – the US – due to too high consumer prices);
- the telecommunication crisis ends before expected (but it has to solve energy and business model’s problems), which could support reversion from land to mobile connection.
As these two conditions are far to become real, even the big players on the market are continuing to test, without any real shake to the current scenario.

