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The Global Scenario
Southwest Airlines gets it’s rap on with flight attendant David / Southwest Airlines lo dice cantando
March 20th, 2009 Mario Soavi Posted in Communication, Operational Mkt No Comments »
The best guerilla executions of 2008 / Le migliori campagne guerrilla del 2008
December 5th, 2008 Mario Soavi Posted in Events, Operational Mkt No Comments »
Apple retail stores revamp for holidays / I negozi Apple rinnovati per le vacanze
November 24th, 2007 Mario Soavi Posted in Operational Mkt, POS No Comments »
Over the past year, Apple has revamped its 201 stores, changing the layout, adding services and increasing its staffing. The “concierge” service that Apple launched last week is only the latest initiative designed to draw more visitors and bolster already record-breaking sales.
Nel corso dell’anno passato, Apple ha rinnovato i suoi 201 negozi, cambiando il layout, aggiungendo servizi ed incrementando il personale. Il servizio di “concierge” che ha introdotto la settimana scorsa è solo l’ultima delle iniziative pianificate per attirare più visitatori e sostenere le vendite già record.