http://www.influxinsights.com/blog/article/2047/are-brands-too-perfect-.html
The single-minded focus on production excellence ends up being alienating to consumers because it doesn’t invite dialog.
La esclusiva focalizzazione sull’eccellenza porta ad alienarsi il pubblico in quanto esclude il dialogo.
http://www.psfk.com/2008/09/superstruct-crowdsourced-future-forecasting.html
Superstruct is also the world’s first “massively multiplayer forecasting game.” In other words, using crowdsourcing to predict the future.
Superstruct è il primo gioco multiutente globale per fare previsioni. In altre parole, si usa la massa per predire il futuro.
http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox
a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.
un sistema che offre un approccio sistematico alle aziende con diversi aree di business per mettere in priorità gli investimenti nei singoli settori.