MarComm.info

The storytelling ad model / Raccontare una storia come modello pubblicitario

Mario Soavi — Wed, 19 Nov 2008 08:29:00 +0000

HP does improv for product demos / I demo di HP

Mario Soavi — Tue, 18 Nov 2008 08:36:57 +0000

http://www.youtube.com/user/hptheatre
HP’s enlisted improv actors from the Upright Citizens Brigade and the People’s Improv Theater to spice up its YouTube learning center, gleefully dubbed MasterPC Theatre.

Attori “improvvisati” dalla Brigata dei CittadiniRetti e dal Teatro degli Sviluppi Umani “reclutati” da HP per il suo teatro MasterPC su YouTube.

Online broadcast media drilldown / Situazione pubblicità online

Mario Soavi — Fri, 14 Nov 2008 14:07:09 +0000

Top Ad Sizes
	Dimensions	Impressions (000)	Share of all Impressions
Non-Standard Dimension		15,704	39.4%
Wide Skyscraper	(160×600)	14,106	35.4%
Leaderboard	(728×90)	5,131	12.9%
Medium Rectangle	(300×250)	2,645	6.6%
Skyscraper	(120×600)	2,019	5.1%
Full Banner	(468×60)	180	0.5%
Half Banner	(234×60)	47	0.1%
Button #2	(120×60)	36	0.1%
Square Button	(125×125)	9	0.0%
Button #1	(120×90)	3	0.0%
Total		39,880	100.0%
Source: Nielsen Online, AdRelevance

Delivery Types
Ad Delivery	Impressions (000)	Share of all Impressions
In-Page	39,876	100.0%
Transitional	3	0.0%
Over-Page	3	0.0%
Total	39,882	100.0%
Source: Nielsen Online, AdRelevance

Note: Nielsen Online, AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL’s proprietary service.

Trash-advertising … ops, beer-advertising / Pubblicità trash … no di birra.

Mario Soavi — Fri, 14 Nov 2008 12:38:59 +0000

http://www.youtube.com/watch?v=Y3MXmmMNdZM

It’s winter, ready for jokes / È inverno, è tempo di scherzi.

Everything planned (with MC) / Tutto pianificato (con MC)

Mario Soavi — Wed, 12 Nov 2008 13:32:37 +0000

http://video.mediapost.com/index.cfm?clientfile=MasterOverjoyGiving.mpg

Updated last year ad / Spot dell’anno scorso, modificato.