PIP

Technology | October 20th, 2008 | Interesting?

http://nthdegreetech.com/products Printed Illuminated Paper (PIP) is a media solution that takes conventional printed materials and transforms them into spectacular, animated marketing tools. Carta illuminata è una mezzo che trasforma gli stampati in ... Read more..

JetBlue’s new terminal: architecture as marketing / Il nuovo terminal JetBlue a NYC: architettura di marketing

Design, Events, POS | September 24th, 2008 | Interesting?

http://adage.com/video/article?article_id=131213 It's the first new terminal built in the U.S. since 9/11. È il primo terminal costruito dopo l'11 Settembre. Read more..

How presidential advertising is like auto advertising / Come la pubblicità per le Presidenziali americane è simile a quelle automobilistiche

Communication | September 19th, 2008 | Interesting?

http://adage.com/campaigntrail/post?article_id=131143 The thought process behind buying a car is the same one consumers use at the polls. Il processo mentale dietro all'acquisto di una macchina è lo stesso rispetto a quello messo ... Read more..

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