I don’t feel at all comfortable with this ad.
Using Jesus’s image from the Sindone and putting it on a wafer bite it’s not a viral action, it’s the presumptuousness of lowering a symbol who “was against” greed.
“Have a break, have a Kit Kat” was great to marketing that product, while this Netherlands different ad is much mean.

My issue is not religious, it’s human.
I’m an advertizer and I know that there’re limits on what could and couldn’t be done.
All products do have explicit and implicit values, which must be used and developed in commercial communication.
But, for the sake of gaining market share or increase sales, no advertising professional should go beyond those.

Why did Kit Kat used that “testimonial” and not a naked woman/man?
Is “he” more appropriate than a naked woman/man?

Or did Kit Kat estimate that the rumor caused by such ad would have provoked an overall increase in sales?
And that short-term increase wouldn’t cause a long-term decrease, due to a very bad brand image administration?
I remember this ad:

The ad was blocked by the Italian ADV Jury, as Toscani went too much “beyond that line” in its work for Benetton.
But “United Colors of Benetton” was a set of values that could eventually be used even in a very provocative way.

“Unfortunately” there’s no possible link between “take a break” and “eat Jesus”.

CBS Outdoor donated the billboards for the Toronto campaign. Some of the billboards also use Microsoft Tag High Capacity Color Barcode technology so that smartphones can “snap” the barcode and go right to reasonpartners.org.

CBS Outdoor ha donato gli spazi a Toronto. Alcuni annunci usano anche la tecnologia BarCode di Microsoft che riconosce l’indirizzo reasonpartners.org sugli smartphone.

Chain offers to repair streets in exchange for leaving its mark on pavement.

La catena di ristoranti offre di riparare le strade, chiedendo di lasciare il loro marchio (non permanente) sulla riparazione.

MRI Starch Communications, a specialist in print-advertising research, names top 10 ads based on engagement.

MRI Starch Communications, specializzata in ricerca nella pubblicità su stampa, ha reso noto i migliori dieci sulla base del coinvolgimento.

McDonald’s is partnering with Taobao, the consumer division of Alibaba Corp., known as the eBay of China, to conduct reverse auctions offering pricey consumer electronics for the price of Super Value Meals in response to Chinese consumers’ growing concern about their future prosperity.

McDonald’s insieme a Taobao, la divisione dei consumatori Alibaba Corp. conosciuta come la eBay cinese, fà aste inverse su elettronica costosa fino al limite di prezzo dei suoi Value Meals, in risposta alla crescente preoccupazione economica dei suoi consumatori cinesi.

The aggressive promotion aims to get die-hard Dew-ers to try Vault, which after three years on the market isn’t just an also-ran to the Pepsi brand: according to Beverage Digest, juggernaut Mtn Dew commands more than an 80% share of the citrus segment, while Vault holds about 4%.

L’aggressiva promozione mira a portare gli appassionati di Dew (della Pepsi) a provare Vault (di Coca Cola), che dopo tre anni sul mercato non è neanche un concorrente del primo: secondo Beverage Digest, Mtn Dew detieni l’80% di quota ddel mercato specifico, mentre Vault ne detiene circa il 4%.

In order to highlight the fact that Vodafone’s new communication package, Vodafone Office, lets you work on the move, Vodafone Spain provided a PR and design firm with two fully mobile offices located above hoardings.

Per esaltare il nuovo pacchetto Vodafone Office, Vodafone Spagna ha fornito ad un’agenzia due uffici mobili su due billboard.

http://adage.com/mediaworks/article?article_id=133325

… but traffic needs to be above 200M page views per month
… ma se superano le 200mila pagine viste al mese.