On Sunday I went to the supermarket with my 7-year child and tried to buy a pack of beers.The cashier picked them but his machine didn’t allow them out.After a couple of seconds he turn to me and said: “In Florida we cannot sell those before midday”.Well, besides the fact it was 5 minutes to midday, I didn’t wait those 5 minutes for a simple reason: I couldn’t explain it to my daughter.How could I tell her that, by trying to purchase beer in that precise moment, I was considered a drunk man?How could I explain the importance of of those five minutes, which could transform me from a drunk man to a normal person?I think the same reasoning applies to this commercial.It’s a marvelous piece of creativity. It shown the subject of communication, it explain naturally the reason-why, it makes you smile, it “force” you to think and act (if you were in The Nederlands).But, if you wish to share it, if you want to re-publish it on your blog (as I’m doing), then you have to conceal the main subject.Why? Well,

• because some of us think that those two “friends” are only a se…l object;
• because some of us forgot they started their life feeding from those;
• because natural is only “calories free” (which is not the case, fortunately);
• and because we advertizers have to exercise how to tell the truth directly in one market and indirectly in another (like me, now).

Yes, I know, rules are set to prevent people to act in a not-standard way.But, we know, even creativity is a way to do things or to communicate in a not-standard (or not-common or … simple and natural) way.So what, is this the reason-why we often refuse creativity as it let us travel to uncertainty?Hopefully no, at least those who wish to buy a beer 5 minutes before the standard time.

http://commercial-archive.com/ooh/mcdonalds-animated-egg-billboard-usa

Leo Burnett Chicago created this huge egg billboard for McDonald’s, it only opens up between 6am and 10.30am, the time that eggs are on the menu at McDonalds.

Leo Burnett Chicago ha creato quest’affissione animata di un uovo per McDonald’s, che si apre tra le 6 e le 10 del mattino, il periodo in cui le uova sono disponibili nel menù del ristorante.

http://commercial-archive.com/node/144290

Saatchi & Saatchi New York ambient for Glide Dental Floss involves a pig. Are they saying that I have a bit of pork rind jammed between my teeth just like this pig is jammed between buildings? Wow.

Pubblicità ambiente di Saatchi & Saatchi New York per Glide Dental Floss . Dicono che un pezzo di carne incastrato tra i denti è come un’intera bestia tra due edifici? Wow.