Happy 10th Birthday Commission Junction! Buon decimo Compleanno a Commission Junction!

Webadv | November 3rd, 2008 | Interesting?

Commission Junction, among other things, was one of the first to introduce the idea of an open marketplace in which the performance metrics of advertisers and publishers are available to ... Read more..

Interactive launches predictive ad network / Interactive lancia un sistema di previsione

Communication, Marketing | September 8th, 2008 | Interesting?

http://www.adotas.com/2008/09/q-interactive-launches-predictive-ad-network/ This approach is not much more advanced than an ad exec in the 1950s placing a detergent or diapers ad in Family Circle. L'approccio non è molto diverso rispetto ad un ... Read more..

Click fraud climbs 16.6% in Q4 / La frode dei click pubblicitari arriva al 16,6% del totale traffico dell’ultimo trimestre 2007

Webadv | January 31st, 2008 | Interesting?

http://www.adotas.com/2008/01/click-fraud-climbs-166-in-q4/ in pay-per-click (PPC). nelle campagne PPC (pagamento per ogni click fatto sull'annuncio. Read more..

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