Happy 10th Birthday Commission Junction! Buon decimo Compleanno a Commission Junction!

Monday, November 3rd, 2008 Posted in Webadv | No Comments »

Commission Junction, among other things, was one of the first to introduce the idea of an open marketplace in which the performance metrics of advertisers and publishers are available to ... Read more..

Interactive launches predictive ad network / Interactive lancia un sistema di previsione

Monday, September 8th, 2008 Posted in Communication, Marketing | No Comments »

http://www.adotas.com/2008/09/q-interactive-launches-predictive-ad-network/ This approach is not much more advanced than an ad exec in the 1950s placing a detergent or diapers ad in Family Circle. L'approccio non รจ molto diverso rispetto ad un ... Read more..

Click fraud climbs 16.6% in Q4 / La frode dei click pubblicitari arriva al 16,6% del totale traffico dell’ultimo trimestre 2007

Thursday, January 31st, 2008 Posted in Webadv | No Comments »

http://www.adotas.com/2008/01/click-fraud-climbs-166-in-q4/ in pay-per-click (PPC). nelle campagne PPC (pagamento per ogni click fatto sull'annuncio. Read more..

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