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	<title>Marcomm.info &#187; Adotas</title>
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	<link>http://marcomm.info/blog</link>
	<description>#KM #semantic #communication #trend #advertising #marketing</description>
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			<item>
		<title>Happy 10th Birthday Commission Junction! Buon decimo Compleanno a Commission Junction!</title>
		<link>http://marcomm.info/blog/2008/11/happy-10th-birthday-commission-junction-buon-decimo-compleanno-a-commission-junction/</link>
		<comments>http://marcomm.info/blog/2008/11/happy-10th-birthday-commission-junction-buon-decimo-compleanno-a-commission-junction/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 08:23:47 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Webadv]]></category>
		<category><![CDATA[Adotas]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/11/03/happy-10th-birthday-commission-junction-buon-decimo-compleanno-a-commission-junction/</guid>
		<description><![CDATA[

Commission Junction, among other things, was one of the first to introduce the idea of an open marketplace in which the performance metrics of advertisers and publishers are available to all network members.
Commission Junction, tra l&#8217;altro, fu la prima ad introdurre l&#8217;idea di un mercato aperto dove i dati fino ad allora riservati ai pubblicitari [...]]]></description>
			<content:encoded><![CDATA[
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<p>Commission Junction, among other things, was one of the first to introduce the idea of an open marketplace in which the performance metrics of advertisers and publishers are available to all network members.</p>
<p>Commission Junction, tra l&#8217;altro, fu la prima ad introdurre l&#8217;idea di un mercato aperto dove i dati fino ad allora riservati ai pubblicitari e loro clienti fossero disponibili a tutti.</p>

]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interactive launches predictive ad network / Interactive lancia un sistema di previsione</title>
		<link>http://marcomm.info/blog/2008/09/interactive-launches-predictive-ad-network-interactive-lancia-un-sistema-di-previsione/</link>
		<comments>http://marcomm.info/blog/2008/09/interactive-launches-predictive-ad-network-interactive-lancia-un-sistema-di-previsione/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 23:14:10 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Adotas]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/09/08/interactive-launches-predictive-ad-network-interactive-lancia-un-sistema-di-previsione/</guid>
		<description><![CDATA[

http://www.adotas.com/2008/09/q-interactive-launches-predictive-ad-network/
This approach is not much more advanced than an ad exec in the 1950s placing a detergent or diapers ad in Family Circle.
L&#8217;approccio non è molto diverso rispetto ad un pubblicitario degli Anni 50 che mettevano un sapone od un pannolino su Famiglia Cristiana.

]]></description>
			<content:encoded><![CDATA[
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<p><a href="http://www.adotas.com/2008/09/q-interactive-launches-predictive-ad-network/">http://www.adotas.com/2008/09/q-interactive-launches-predictive-ad-network/</a></p>
<p>This approach is not much more advanced than an ad exec in the 1950s placing a detergent or diapers ad in Family Circle.</p>
<p>L&#8217;approccio non è molto diverso rispetto ad un pubblicitario degli Anni 50 che mettevano un sapone od un pannolino su Famiglia Cristiana.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/09/interactive-launches-predictive-ad-network-interactive-lancia-un-sistema-di-previsione/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Click fraud climbs 16.6% in Q4 / La frode dei click pubblicitari arriva al 16,6% del totale traffico dell&#8217;ultimo trimestre 2007</title>
		<link>http://marcomm.info/blog/2008/01/click-fraud-climbs-166-in-q4-la-frode-dei-click-pubblicitari-arriva-al-166-del-totale-traffico-dellultimo-trimestre-2007/</link>
		<comments>http://marcomm.info/blog/2008/01/click-fraud-climbs-166-in-q4-la-frode-dei-click-pubblicitari-arriva-al-166-del-totale-traffico-dellultimo-trimestre-2007/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 08:58:25 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Webadv]]></category>
		<category><![CDATA[Adotas]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/01/31/click-fraud-climbs-166-in-q4-la-frode-dei-click-pubblicitari-arriva-al-166-del-totale-traffico-dellultimo-trimestre-2007/</guid>
		<description><![CDATA[

http://www.adotas.com/2008/01/click-fraud-climbs-166-in-q4/
in pay-per-click (PPC).
nelle campagne PPC (pagamento per ogni click fatto sull&#8217;annuncio.

]]></description>
			<content:encoded><![CDATA[
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<p><a href="http://www.adotas.com/2008/01/click-fraud-climbs-166-in-q4/">http://www.adotas.com/2008/01/click-fraud-climbs-166-in-q4/</a></p>
<p>in pay-per-click (PPC).</p>
<p>nelle campagne PPC (pagamento per ogni click fatto sull&#8217;annuncio.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/01/click-fraud-climbs-166-in-q4-la-frode-dei-click-pubblicitari-arriva-al-166-del-totale-traffico-dellultimo-trimestre-2007/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to effectively advertise in China / Come pubblicizzare efficacemente in Cina</title>
		<link>http://marcomm.info/blog/2008/01/how-to-effectively-advertise-in-china-come-pubblicizzare-efficacemente-in-cina/</link>
		<comments>http://marcomm.info/blog/2008/01/how-to-effectively-advertise-in-china-come-pubblicizzare-efficacemente-in-cina/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 18:47:06 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Adotas]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/01/03/how-to-effectively-advertise-in-china-come-pubblicizzare-efficacemente-in-cina/</guid>
		<description><![CDATA[

http://www.adotas.com/2008/01/how-to-effectively-advertise-in-china/
By the end of 2007, 35 percent of the world’s social networking users will reside in china.
Alla fine del 2007 35% degli utenti dei social network mondiali risiede in Cina.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F01%252Fhow-to-effectively-advertise-in-china-come-pubblicizzare-efficacemente-in-cina%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22How%20to%20effectively%20advertise%20in%20China%20%2F%20Come%20pubblicizzare%20efficacemente%20in%20Cina%22%20%7D);"></div>
<p><a href="http://www.adotas.com/2008/01/how-to-effectively-advertise-in-china/">http://www.adotas.com/2008/01/how-to-effectively-advertise-in-china/</a></p>
<p>By the end of 2007, 35 percent of the world’s social networking users will reside in china.</p>
<p>Alla fine del 2007 35% degli utenti dei social network mondiali risiede in Cina.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/01/how-to-effectively-advertise-in-china-come-pubblicizzare-efficacemente-in-cina/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adobe and Yahoo plan to launch a innovative new service of ads in PDF documents / Abobe e Yahoo pianificano di lanciare un servizio innovativo di annunci in PDF</title>
		<link>http://marcomm.info/blog/2007/11/adobe-and-yahoo-plan-to-launch-a-innovative-new-service-of-ads-in-pdf-documents-abobe-e-yahoo-pianificano-di-lanciare-un-servizio-innovativo-di-annunci-in-pdf/</link>
		<comments>http://marcomm.info/blog/2007/11/adobe-and-yahoo-plan-to-launch-a-innovative-new-service-of-ads-in-pdf-documents-abobe-e-yahoo-pianificano-di-lanciare-un-servizio-innovativo-di-annunci-in-pdf/#comments</comments>
		<pubDate>Thu, 29 Nov 2007 10:15:48 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Webadv]]></category>
		<category><![CDATA[Adotas]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2007/11/29/adobe-and-yahoo-plan-to-launch-a-innovative-new-service-of-ads-in-pdf-documents-abobe-e-yahoo-pianificano-di-lanciare-un-servizio-innovativo-di-annunci-in-pdf/</guid>
		<description><![CDATA[

http://www.adotas.com/2007/11/yahoo-wins-adobe-google-shut-out/
This will allow publishers to insert advertisements into many PDF documents such as online newsletters or other electronic documents.
Questo permetterà gli investitori di inserire annunni in molti documenti PDF come newsletter elettroniche ed altri documenti.
[articolo in inglese]

]]></description>
			<content:encoded><![CDATA[
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<p><a href="http://www.adotas.com/2007/11/yahoo-wins-adobe-google-shut-out/">http://www.adotas.com/2007/11/yahoo-wins-adobe-google-shut-out/</a></p>
<p>This will allow publishers to insert advertisements into many PDF documents such as online newsletters or other electronic documents.</p>
<p>Questo permetterà gli investitori di inserire annunni in molti documenti PDF come newsletter elettroniche ed altri documenti.<br />
[articolo in inglese]</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2007/11/adobe-and-yahoo-plan-to-launch-a-innovative-new-service-of-ads-in-pdf-documents-abobe-e-yahoo-pianificano-di-lanciare-un-servizio-innovativo-di-annunci-in-pdf/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Power of online classified advertising / La potenza degli annunci di lavoro online</title>
		<link>http://marcomm.info/blog/2007/11/the-power-of-online-classified-advertising/</link>
		<comments>http://marcomm.info/blog/2007/11/the-power-of-online-classified-advertising/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 05:59:31 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Webadv]]></category>
		<category><![CDATA[Adotas]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2007/11/26/the-power-of-online-classified-advertising/</guid>
		<description><![CDATA[

http://www.adotas.com/2007/11/the-power-of-online-classified-advertising/
With advances in online marketing, effective campaigns don’t have to break the bank. In fact, you can accomplish many of your sales and marketing objectives for pennies on the dollar.
Con i progressi del marketing online, campagne efficaci non lasciano senza soldi in banca. In effetti è possibile raggiungere molti degli obiettivi di vendita e di [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2007%252F11%252Fthe-power-of-online-classified-advertising%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22The%20Power%20of%20online%20classified%20advertising%20%2F%20La%20potenza%20degli%20annunci%20di%20lavoro%20online%22%20%7D);"></div>
<p><a href="http://www.adotas.com/2007/11/the-power-of-online-classified-advertising/">http://www.adotas.com/2007/11/the-power-of-online-classified-advertising/</a></p>
<p>With advances in online marketing, effective campaigns don’t have to break the bank. In fact, you can accomplish many of your sales and marketing objectives for pennies on the dollar.</p>
<p>Con i progressi del marketing online, campagne efficaci non lasciano senza soldi in banca. In effetti è possibile raggiungere molti degli obiettivi di vendita e di marketing con centesimi, non Euro.<br />
[articolo in inglese]</p>

]]></content:encoded>
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