Coke, Illy to take it slow in marketing coffee drinks / Coca Cola e Illy introducono lentamente bevande al caffé

Friday, June 5th, 2009 Posted in Strategic Mkt | No Comments »

The goal is to turn Illy Issimo into the global leader for premium ready-to-drink coffees, said Vinay Kapoor, CEO of Ilko Coffee International, the Milan, Italy-based joint venture created by ... Read more..

Coke to invest more in Africa / Coca-Cola investirà nel continente africano

Friday, August 1st, 2008 Posted in POS, Strategic Mkt | No Comments »

http://www.ajc.com/business/content/business/coke/stories/2008/07/31/coke_africa_distribution.html Coca-Cola plans to launch up to 2,000 manual distribution centers by 2010 in Nigeria, Mozambique and Morocco. Coca-Cola ha in previsione di aprire 2000 centri di distribuzione in Nigeria, Mozambico e ... Read more..