DMA establishes ‘green’ program for marketers / L’Associazione Direct Marketing americana propone un programma ecologico che gli addetti del settore

DM | October 21st, 2008 | Interesting?

http://www.dmaresponsibility.org/Environment/ An 11-course curriculum, "Environmentally Responsible Marketing," will enable marketers to "gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making." 11 corsi sul ... Read more..

MillerCoors aluminizes Miller Lite’s look / MillerCoors mette in aluminio la sua Miller Lite

Packaging | September 25th, 2008 | Interesting?

http://www.brandweek.com/bw/content_display/news-and-features/packaging-and-design/e3i145a1d5cabedb4a1a28ffef2b1f9df13 MillerCoors is introducing 9-packs of Miller Lite aluminum bottles in 20 test markets through the end of the year. The new recyclable packaging will have a sleeker look and will ... Read more..

A license to drive results / Una licenza per ottenere risultati

Communication | June 9th, 2008 | Interesting?

http://www.brandweek.com/bw/magazine/features/article_display.jsp?vnu_content_id=1003813644 No shortage of the world's top licensing professionals have spent countless hours trying to educate the larger marketing community on the merits of licensing as a brand-building tool. Non pochi dei ... Read more..

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