DM | October 21st, 2008 | Interesting?
http://www.dmaresponsibility.org/Environment/
An 11-course curriculum, "Environmentally Responsible Marketing," will enable marketers to "gain knowledge and tools to consider environmental outcomes in their overall direct marketing planning, strategy, and tactical decision-making."
11 corsi sul ...
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Packaging | September 25th, 2008 | Interesting?
http://www.brandweek.com/bw/content_display/news-and-features/packaging-and-design/e3i145a1d5cabedb4a1a28ffef2b1f9df13
MillerCoors is introducing 9-packs of Miller Lite aluminum bottles in 20 test markets through the end of the year. The new recyclable packaging will have a sleeker look and will ...
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Communication | June 9th, 2008 | Interesting?
http://www.brandweek.com/bw/magazine/features/article_display.jsp?vnu_content_id=1003813644
No shortage of the world's top licensing professionals have spent countless hours trying to educate the larger marketing community on the merits of licensing as a brand-building tool.
Non pochi dei ...
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