But why Toyota is “Grasping for Salvation” if …

Saturday, October 3rd, 2009 Posted in Istitutional | No Comments »

... its boss is customer focused?Because the way of doing business has changed and cars are no more sold as "objects to have and show" but as "transportation media" and ... Read more..

Communication in the free era

Thursday, September 24th, 2009 Posted in Istitutional | No Comments »

It's right we have to use social networks (which are almost all free-to-use) for communicating to customers or prospects, but we must prepare to reach them through many and different ... Read more..

Coke’s new design direction / La nuova direzione nel design Coca Cola

Monday, August 25th, 2008 Posted in Packaging | No Comments »

http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm The strategy has focused on three areas critical to Coca-Cola: brand identity, user experience, and sustainability. La strategia è stata centrata su tre aree critiche: identità di marca, esperienza del pubblico ... Read more..

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