Coke’s new design direction / La nuova direzione nel design Coca Cola

Packaging | August 25th, 2008 | Interesting?

http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm The strategy has focused on three areas critical to Coca-Cola: brand identity, user experience, and sustainability. La strategia è stata centrata su tre aree critiche: identità di marca, esperienza del pubblico ... Read more..

Are Olympics sponsorships worth it? / Vale la pena sponsorizzare le Olimpiadi?

Events | July 31st, 2008 | Interesting?

http://www.businessweek.com/globalbiz/content/jul2008/gb20080731_125602.htm?chan=top+news_top+news+index_news+%2B+analysis For some, not anymore. High-profile Beijing Olympics sponsors Kodak and Lenovo are pulling the plug on future Games. Per alcuni, non per tutti. Sponsor importanti dell'edizione cinese quali Kodak e Lenovo ... Read more..

HP’s cultural revolution

Strategic Mkt | November 15th, 2007 | Interesting?

http://www.businessweek.com/innovate/content/nov2007/id20071114_289027.htm?campaign_id=rss_daily To pick up the pace of innovation, the tech giant is betting on startups and injecting their DNA into its operations Read more..