IAB updates in-stream video ad guidelines / Lo IAB americano aggiorna gli standard per le pubblicità video incluse

Communication | April 4th, 2008 | Interesting?

http://www.iab.net/iab_products_and_industry_services/1421/1443/DV_Guidelines The goal of the new proposed Digital Video Ad Format Guidelines for in-stream, overlay and video companion ads is to simplify specs, make creative submissions more efficient, and aid consumer ... Read more..

Microsoft’s Atlas delivers ads to shopping carts / Atlas di Microsoft gestisce le pubblicità sui carrelli della spesa

POS, Technology | January 15th, 2008 | Interesting?

http://www.clickz.com/showPage.html?page=3628112 After a nine-month pilot, Microsoft, MediaCart, and Wakefern Food will collaborate to serve targeted ads onto shopping cart video displays. Dopo un test di nove mesi, Microsoft, MediaCart e Wakefern Foods ... Read more..