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	<title>Marcomm.info &#187; Dexigner</title>
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	<link>http://marcomm.info/blog</link>
	<description>#KM #semantic #communication #trend #advertising #marketing</description>
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		<title>Nestlé develops Kansei design method for emotional packaging / Nestlé sviluppa con il metodo Kansei packaging emozionale</title>
		<link>http://marcomm.info/blog/2009/03/nestle-develops-kansei-design-method-for-emotional-packaging-nestle-sviluppa-con-il-metodo-kansei-packaging-emozionale/</link>
		<comments>http://marcomm.info/blog/2009/03/nestle-develops-kansei-design-method-for-emotional-packaging-nestle-sviluppa-con-il-metodo-kansei-packaging-emozionale/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 11:13:24 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2009/03/21/nestle-develops-kansei-design-method-for-emotional-packaging-nestle-sviluppa-con-il-metodo-kansei-packaging-emozionale/</guid>
		<description><![CDATA[


Confectionery giant Nestlé is building an in-house global design network based around a Japanese design philosophy, called Kansei, which has been successfully used in the car industry to tap into consumer emotions.
Nestlé sta costruendo una struttura interna di progettazione globale basata su una filosofia di design giapponese Kansei, usata con successo nel settore automobilistico per [...]]]></description>
			<content:encoded><![CDATA[
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<p><a href="http://www.dexigner.com/design_news/nestle-develops-kansei-design-method-for-emotional-packaging.html"><img src="http://cdn.dexigner.com/images/news/17348.jpg" alt="" /></a></p>
<p>Confectionery giant Nestlé is building an in-house global design network based around a Japanese design philosophy, called Kansei, which has been successfully used in the car industry to tap into consumer emotions.</p>
<p>Nestlé sta costruendo una struttura interna di progettazione globale basata su una filosofia di design giapponese Kansei, usata con successo nel settore automobilistico per stimolare le emozioni del pubblico.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2009/03/nestle-develops-kansei-design-method-for-emotional-packaging-nestle-sviluppa-con-il-metodo-kansei-packaging-emozionale/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pantone Fashion Color Report for Fall 2009 / Indicazione Pantone per i colori di moda Autunno 2009</title>
		<link>http://marcomm.info/blog/2009/02/pantone-fashion-color-report-for-fall-2009-indicazione-pantone-per-i-colori-di-moda-autunno-2009/</link>
		<comments>http://marcomm.info/blog/2009/02/pantone-fashion-color-report-for-fall-2009-indicazione-pantone-per-i-colori-di-moda-autunno-2009/#comments</comments>
		<pubDate>Sun, 15 Feb 2009 05:10:14 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2009/02/15/pantone-fashion-color-report-for-fall-2009-indicazione-pantone-per-i-colori-di-moda-autunno-2009/</guid>
		<description><![CDATA[

http://www.dexigner.com/detail/getfile/18010/PANTONE_Fashion_Color_Report_Fall_2009.pdf
PANTONE 19-1759 American Beauty
PANTONE 18-3520 Purple Heart
PANTONE 16-1143 Honey Yellow
PANTONE 18-1306 Iron
PANTONE 13-1006 Crème Brûlee
PANTONE 16-1212 Nomad
PANTONE 17-1544 Burnt Sienna
PANTONE 17-1929 Rapture Rose
PANTONE 15-0646 Warm Olive
PANTONE 19-4125 Majolica Blue

]]></description>
			<content:encoded><![CDATA[
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<p><a href="http://www.dexigner.com/detail/getfile/18010/PANTONE_Fashion_Color_Report_Fall_2009.pdf">http://www.dexigner.com/detail/getfile/18010/PANTONE_Fashion_Color_Report_Fall_2009.pdf</a></p>
<p>PANTONE 19-1759 American Beauty<br />
PANTONE 18-3520 Purple Heart<br />
PANTONE 16-1143 Honey Yellow<br />
PANTONE 18-1306 Iron<br />
PANTONE 13-1006 Crème Brûlee<br />
PANTONE 16-1212 Nomad<br />
PANTONE 17-1544 Burnt Sienna<br />
PANTONE 17-1929 Rapture Rose<br />
PANTONE 15-0646 Warm Olive<br />
PANTONE 19-4125 Majolica Blue</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2009/02/pantone-fashion-color-report-for-fall-2009-indicazione-pantone-per-i-colori-di-moda-autunno-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Symbols, Pictograms &amp; Silhouettes</title>
		<link>http://marcomm.info/blog/2009/01/symbols-pictograms-silhouettes/</link>
		<comments>http://marcomm.info/blog/2009/01/symbols-pictograms-silhouettes/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 09:12:20 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2009/01/14/symbols-pictograms-silhouettes/</guid>
		<description><![CDATA[


A book.
Symbols isolates graphic elements out of their context in order to focus the attention on the most subtle of details, on the simplicity of forms or on infinite interpretations to a single idea.
Un libro.
Symboli come elementi grafici isolati dal contesto, per focalizzare l&#8217;attenzione sui dettagli più minuti, sulla semplicità delle forme o sulle infinite [...]]]></description>
			<content:encoded><![CDATA[
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<p><a href="http://www.indexbook.com/libro.php?796"><img src="http://marcomm.info/blog/wp-content/uploads/2009/libro1.jpg" /></a></p>
<p>A book.<br />
Symbols isolates graphic elements out of their context in order to focus the attention on the most subtle of details, on the simplicity of forms or on infinite interpretations to a single idea.</p>
<p>Un libro.<br />
Symboli come elementi grafici isolati dal contesto, per focalizzare l&#8217;attenzione sui dettagli più minuti, sulla semplicità delle forme o sulle infinite interpretaqzioni di una singola idea.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2009/01/symbols-pictograms-silhouettes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hotel Pulitzer Suite is transformed to an improvised workshop for artists and creators / La suite dell&#8217;Hotel Pulitzer diventa un workshop improvvisato per artisti e creativi</title>
		<link>http://marcomm.info/blog/2008/09/hotel-pulitzer-suite-is-transformed-to-an-improvised-workshop-for-artists-and-creators-la-suite-dellhotel-pulitzer-diventa-un-workshop-improvvisato-per-artisti-e-creativi/</link>
		<comments>http://marcomm.info/blog/2008/09/hotel-pulitzer-suite-is-transformed-to-an-improvised-workshop-for-artists-and-creators-la-suite-dellhotel-pulitzer-diventa-un-workshop-improvvisato-per-artisti-e-creativi/#comments</comments>
		<pubDate>Sat, 06 Sep 2008 06:59:03 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/09/06/hotel-pulitzer-suite-is-transformed-to-an-improvised-workshop-for-artists-and-creators-la-suite-dellhotel-pulitzer-diventa-un-workshop-improvvisato-per-artisti-e-creativi/</guid>
		<description><![CDATA[


http://www.dexigner.com/art/news-g15655.html (n/a)

]]></description>
			<content:encoded><![CDATA[
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<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/09/15655.jpg" alt="15655.jpg" /></p>
<p>http://www.dexigner.com/art/news-g15655.html (n/a)</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/09/hotel-pulitzer-suite-is-transformed-to-an-improvised-workshop-for-artists-and-creators-la-suite-dellhotel-pulitzer-diventa-un-workshop-improvvisato-per-artisti-e-creativi/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SDSC Image of the Internet Universe on Display at New York&#8217;s Museum of Modern Art / Immagine del Supercomputer di San Diego sull&#8217;universo Internet in mostra al Moma di New York</title>
		<link>http://marcomm.info/blog/2008/02/sdsc-image-of-the-internet-universe-on-display-at-new-yorks-museum-of-modern-art-immagine-del-supercomputer-di-san-diego-sulluniverso-internet-in-mostra-al-moma-di-new-york/</link>
		<comments>http://marcomm.info/blog/2008/02/sdsc-image-of-the-internet-universe-on-display-at-new-yorks-museum-of-modern-art-immagine-del-supercomputer-di-san-diego-sulluniverso-internet-in-mostra-al-moma-di-new-york/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 17:58:23 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/02/26/sdsc-image-of-the-internet-universe-on-display-at-new-yorks-museum-of-modern-art-immagine-del-supercomputer-di-san-diego-sulluniverso-internet-in-mostra-al-moma-di-new-york/</guid>
		<description><![CDATA[


http://www.dexigner.com/design_news/sdsc-image-of-the-internet-universe-on-display-at-moma.html (n/a)
The MOMA exhibit, called Design and the Elastic Mind, highlights the dramatic changes we have been experiencing as a society in what once were some of the most established dimensions of human life: time, space, matter, and individuality.
La mostra al MOma su &#8220;Design e menti elastiche, mette in risalto i forti cambiamenti che stiamo [...]]]></description>
			<content:encoded><![CDATA[
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<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/03/post-1-1204083767_thumb.jpg" alt="post-1-1204083767_thumb.jpg" /></p>
<p>http://www.dexigner.com/design_news/sdsc-image-of-the-internet-universe-on-display-at-moma.html (n/a)</p>
<p>The MOMA exhibit, called Design and the Elastic Mind, highlights the dramatic changes we have been experiencing as a society in what once were some of the most established dimensions of human life: time, space, matter, and individuality.</p>
<p>La mostra al MOma su &#8220;Design e menti elastiche, mette in risalto i forti cambiamenti che stiamo vivendo nella nostra società rispetto ad alcuni aspetti una volta considerati come stabili: il tempo, lo spazio, la materia e l&#8217;individuo.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/02/sdsc-image-of-the-internet-universe-on-display-at-new-yorks-museum-of-modern-art-immagine-del-supercomputer-di-san-diego-sulluniverso-internet-in-mostra-al-moma-di-new-york/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The semiotics of illustration / la semiotica dell&#8217;illustrazione</title>
		<link>http://marcomm.info/blog/2008/02/the-semiotics-of-illustration-la-semiotica-dellillustrazione/</link>
		<comments>http://marcomm.info/blog/2008/02/the-semiotics-of-illustration-la-semiotica-dellillustrazione/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 07:00:46 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/02/21/the-semiotics-of-illustration-la-semiotica-dellillustrazione/</guid>
		<description><![CDATA[


http://www.idnworld.com/
In this book we look at the work and read the words of 8 leading designers who share what may be broadly termed a child-like approach to illustration.
In questo libro vediamo il lavoro e leggiamo le parole di otto designer emergenti che condividono quello che potrebbe essere considerato un approccio infantile all&#8217;illustrazione.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F02%252Fthe-semiotics-of-illustration-la-semiotica-dellillustrazione%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22The%20semiotics%20of%20illustration%20%2F%20la%20semiotica%20dell%26%238217%3Billustrazione%22%20%7D);"></div>
<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/02/v15n1_cover_int.jpg" alt="v15n1_cover_int.jpg" /></p>
<p><a href="http://www.idnworld.com/">http://www.idnworld.com/</a></p>
<p>In this book we look at the work and read the words of 8 leading designers who share what may be broadly termed a child-like approach to illustration.</p>
<p>In questo libro vediamo il lavoro e leggiamo le parole di otto designer emergenti che condividono quello che potrebbe essere considerato un approccio infantile all&#8217;illustrazione.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/02/the-semiotics-of-illustration-la-semiotica-dellillustrazione/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pantone unveils fashion color report Fall 2008 / Pantone presenta i colori fashion per l&#8217;Autunno 2008</title>
		<link>http://marcomm.info/blog/2008/02/pantone-unveils-fashion-color-report-fall-2008-pantone-presenta-i-colori-fashion-per-lautunno-2008/</link>
		<comments>http://marcomm.info/blog/2008/02/pantone-unveils-fashion-color-report-fall-2008-pantone-presenta-i-colori-fashion-per-lautunno-2008/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 07:37:35 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/02/04/pantone-unveils-fashion-color-report-fall-2008-pantone-presenta-i-colori-fashion-per-lautunno-2008/</guid>
		<description><![CDATA[


http://www.dexigner.com/design_news/pantone-fashion-color-report-fall-2008.html (n/a)
The fall &#8216;08 palette is best described as a season of change and is defined by rich, elegant hues that offer a vibrant selection.
Il set di colori rappresenta la stagione di cambiamento ed è definito da tonalità ricche ed eleganti che offrono una selezione vibrante.

]]></description>
			<content:encoded><![CDATA[
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<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/02/post-1-1201963656_thumb.jpg" alt="post-1-1201963656_thumb.jpg" /></p>
<p>http://www.dexigner.com/design_news/pantone-fashion-color-report-fall-2008.html (n/a)</p>
<p>The fall &#8216;08 palette is best described as a season of change and is defined by rich, elegant hues that offer a vibrant selection.</p>
<p>Il set di colori rappresenta la stagione di cambiamento ed è definito da tonalità ricche ed eleganti che offrono una selezione vibrante.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/02/pantone-unveils-fashion-color-report-fall-2008-pantone-presenta-i-colori-fashion-per-lautunno-2008/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aka the million dollar building / Come un edificio da un milione di dollari (di pubblicità)</title>
		<link>http://marcomm.info/blog/2008/01/aka-the-million-dollar-building-come-un-edificio-da-un-milione-di-dollari-di-pubblicita/</link>
		<comments>http://marcomm.info/blog/2008/01/aka-the-million-dollar-building-come-un-edificio-da-un-milione-di-dollari-di-pubblicita/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 11:01:03 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/01/24/aka-the-million-dollar-building-come-un-edificio-da-un-milione-di-dollari-di-pubblicita/</guid>
		<description><![CDATA[


http://www.dexigner.com/graphic/news-g13393.html (n/a)
A large façade in Amsterdam, consisting of some 23.000 tiles, was replaced by images, mostly of corporate and organizational logos, but also messages and art works &#8211; that were purchased at a cheap and accessible price.
Una facciata di un edificio di Amsterdam è stato diviso in 23 mila spazi per immagini che generalmente sono [...]]]></description>
			<content:encoded><![CDATA[
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<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/01/13393.jpg" alt="13393.jpg" /></p>
<p>http://www.dexigner.com/graphic/news-g13393.html (n/a)</p>
<p>A large façade in Amsterdam, consisting of some 23.000 tiles, was replaced by images, mostly of corporate and organizational logos, but also messages and art works &#8211; that were purchased at a cheap and accessible price.</p>
<p>Una facciata di un edificio di Amsterdam è stato diviso in 23 mila spazi per immagini che generalmente sono loghi di aziende ed organizzazioni ma possono essere anche messaggi e lavori artistici: stessa logica di quanto fatto online, pubblicità di notorietà a costi accessibili.</p>

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		<slash:comments>0</slash:comments>
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		<title>Stardust animates Zune for Times Square&#8217;s &#8220;GeoffreyTron&#8221; video billboard / Stardust pone un&#8217;animazione di Zune su un videowall in Times Square a NYC</title>
		<link>http://marcomm.info/blog/2008/01/stardust-animates-zune-for-times-squares-geoffreytron-video-billboard-stardust-pone-unanimazione-di-zune-su-un-videowall-in-times-square-a-nyc/</link>
		<comments>http://marcomm.info/blog/2008/01/stardust-animates-zune-for-times-squares-geoffreytron-video-billboard-stardust-pone-unanimazione-di-zune-su-un-videowall-in-times-square-a-nyc/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 11:37:32 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/01/08/stardust-animates-zune-for-times-squares-geoffreytron-video-billboard-stardust-pone-unanimazione-di-zune-su-un-videowall-in-times-square-a-nyc/</guid>
		<description><![CDATA[


http://www.dexigner.com/detail/files/14512.mov (n/a)
&#8220;The brief essentially called for us to express all the things the Zune artistically.&#8221;
&#8220;Il brief essenzialmente ci ha portato ad esprimere tutto ed il prodotto in modo artistico&#8221;.

]]></description>
			<content:encoded><![CDATA[
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<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/01/post-1-1199848937_thumb.jpg" alt="post-1-1199848937_thumb.jpg" /></p>
<p>http://www.dexigner.com/detail/files/14512.mov (n/a)</p>
<p>&#8220;The brief essentially called for us to express all the things the Zune artistically.&#8221;</p>
<p>&#8220;Il brief essenzialmente ci ha portato ad esprimere tutto ed il prodotto in modo artistico&#8221;.</p>

]]></content:encoded>
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		<slash:comments>0</slash:comments>
<enclosure url="http://www.dexigner.com/detail/files/14512.mov" length="7294995" type="video/quicktime" />
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		<title>SizeChina</title>
		<link>http://marcomm.info/blog/2007/12/sizechina/</link>
		<comments>http://marcomm.info/blog/2007/12/sizechina/#comments</comments>
		<pubDate>Sun, 30 Dec 2007 07:09:10 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Dexigner]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2007/12/30/sizechina/</guid>
		<description><![CDATA[


http://www.sizechina.com
Industrial designers around the world have been longing for such ergonomic data because many existing consumer products are designed for Caucasians, and as a result they do not fit Chinese people properly.
I designer hanno molto aspettato questi dati ergonomici, in quanto molti prodotti oggi sono disegnati per i &#8220;caucasici&#8221; e perciò non si adattano agli [...]]]></description>
			<content:encoded><![CDATA[
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<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/01/13032.jpg" alt="13032.jpg" /></p>
<p><a href="http://www.sizechina.com/">http://www.sizechina.com</a></p>
<p>Industrial designers around the world have been longing for such ergonomic data because many existing consumer products are designed for Caucasians, and as a result they do not fit Chinese people properly.</p>
<p>I designer hanno molto aspettato questi dati ergonomici, in quanto molti prodotti oggi sono disegnati per i &#8220;caucasici&#8221; e perciò non si adattano agli individui cinesi.</p>

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