Couldn’t it be different, when this company is a the major player on the Internet market and on the advertising market, but it’s also a main character in all the major business trends, such as semantics, gaming, mobile, micro-payment and (recently) e-books?

But let’s see some news, all part of the global scenario:

• “Is Google a content company?” (07/03/08), which is only one of the several news on Google as semantics trendsetter;
• “Google to play games with AdSense” (10/11/08), which is one of the first news of this kind;
• “WPP and Google Launch Media Research Grant Program” (10/29/08), which is almost the official entrance of Google into the traditional advertizers list;
• “Introducing AdSense for mobile search” (02/13/09), which is the second, obvious extension of Google’s main feature in the emerging mobile market;
• “Google developing a micropayment platform and pitching newspapers: Open need not mean free” (09/11/09), which is more relevant than the former launch of CheckOut;
• and, recently, “Google Editions Embraces Universal E-book Format” (10/17/09), a direct consequence of Books and a direct move “against” Amazon.

In my previous post “I’d love work with Amazon” I already spoke about “Amazon rolls out mobile app payment service”.
This is a very hot topic, as the news record another company acting in the same direction: “Nokia and Tanla Sign an Agreement for License Management, Mobile Payments and Professional Services”.
Well, Google is acting also on this issue, with a diversified strategy which could on the one hand let it test the solution and on the other gather other players to develop it.

Keeping an eye on what Google does is actually a good way to see where there is the most of the potential future business.
Others are keeping the other eye on financial outcomes (Google’s III quarter seems we can think the crisis is over), but those are only a passive global economic litmus paper.

This is the miracle of social networking: if something is done with love, marketing could suggest but people will move the news and business. See it all at http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=476.

Questo è il miracolo del social networking: se qualcosa è fatto con amore, il marketing può suggerire ma saranno le persone che faranno notizia e fatturato. Il tutto a http://blogs.imediaconnection.com/BlogDetail.aspx?BlogID=476.

Scoring / Classifica:
1. Barack Obama (4.5M fans)
2. Coca-Cola
3. Homer J Simpson
4. Nutella (2.1M fans)

http://www.allfacebook.com/statistics/pages/

It’s rare you could read three acute comments in the same place and related to three totally different subjects. It occured in this occasion, and here they are.È raro poter leggere tre commenti acuti ma riferiti a tre argomenti totalmente diversi, pubblicati sul medesimo mezzo. È capitato, e perciò eccoli:

• The de-humanizing language of media and marketing
• I really am skipping the ads, I swear
• Best Ad I’ve Seen All Year

This article reminded us a technology we started to use in 1999, that integrated print catalogues, brochures, leaflets, with advertising and websites, in an overall system time- and cost-saving…. and it was estaglished for a small company, that couldn’t afford big initial investments.Questo articolo ricorda una tecnologia che iniziammo ad usare nel 1999, capace d’integrare cataloghi e volantini con annunci pubblicitari e siti, con un risparmio totale in termini di tempi e risorse economiche necessarie…. ed era stato impiantato per una piccola azienda, che non poteva permettersi un grande investimento iniziale.

http://www.imediaconnection.com/content/18755.asp

We look some peculiarities of digital marketing in Japan and the attitudes of large media agencies when it comes to consolidation.

Vediamo alcune peculiarità e le tendenze delle grandi agenzie nel caso di consolidamenti.

http://www.imediaconnection.com/content/18740.asp

As advertisers learn to use social media and mobile in their media mixes, so must politicians.

Come i pubblicitari hanno saputo integrare i social media ed il mobile nel loro mix di mezzi, allo stesso modo dovrebbero farlo i politici.

http://www.imediaconnection.com/content/18548.asp

Part of what makes a campaign work is appropriateness of media and message for each stage of the purchase process.

Parte che rende efficace una campagna è la corrispondenza tra mezzo e messaggio in ogni passo del processo di vendita.

http://www.imediaconnection.com/content/18727.asp

Machines are for transactions. Humans are for thinking. Advertising and marketing, while more reliant than in the past on technology for the sake of transactional efficiency, are “people” industries.

Le macchine servono a svolgere le transazioni, mentre le persone devono pensare. Comunicazione e marketing, che dipendono molto più che in passato sulla tecnologia per quanto riguarda l’efficienza delle transazioni, in realtà sono sistemi basati sulle persone.

CNET Networks, the parent company of CNET.com, MP3.com, TV.com, GameSpot and other websites, has launched a slew of widgets aimed at peppering the internet with its brand of ad-supported content.

Il gruppo CNET, che gestisce CNET.com, Mp3.com, TV.com, GameSpot ed altri siti, ha lanciato una gran quantità di widget per stimolare la rete con il proprio marchio di contenuti sostenuti dalla pubblicità.