Yahoo Japan to serve ads to passersby based on age, gender / Yahoo Giappone fa pubblicità dipendente dall’età e genere dei passanti

Friday, April 10th, 2009 Posted in Outdoor | No Comments »

Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past: characteristics such as sex and age will ... Read more..

Leveraging 2009’s top digital trends / Prendere spunto dai massimi trend digitali dell’anno

Wednesday, March 4th, 2009 Posted in Communication | No Comments »

As the US media landscape changes, successful companies must increasingly learn new rules of engagement — particularly for fluid digital media. What's more, they must pursue cost-effective and measurable ways ... Read more..