Measuring marketing / Misurare le attività di marketing

Sunday, March 1st, 2009 Posted in Marketing | No Comments »

http://www.mckinseyquarterly.com/PDFDownload.aspx?L2=16&L3=20&ar=2313&srid=526&gp=1It seems there's still a lot of work to be done / Pare che ci sia ancora molto lavoro da fare. Read more..

The GE–McKinsey nine-box matrix / La matrice 9 di McKinsey per GE

Friday, September 12th, 2008 Posted in Management, Strategic Mkt | No Comments »

http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units. un sistema che offre un approccio sistematico alle aziende con diversi aree ... Read more..

How companies respond to competitors / Come le aziende rispondono ai concorrenti

Thursday, May 1st, 2008 Posted in Management, Marketing | No Comments »

http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146?gp=1 Management theory suggests that companies facing serious competitive threats should extensively analyze how to fight back. Actual managers, however, say they are satisfied with the results of a less active ... Read more..