<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Marcomm.info &#187; McKinsey</title>
	<atom:link href="http://marcomm.info/blog/tag/mckinsey/feed/" rel="self" type="application/rss+xml" />
	<link>http://marcomm.info/blog</link>
	<description>#KM #semantic #communication #trend #advertising #marketing</description>
	<lastBuildDate>Thu, 29 Jul 2010 04:45:11 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Measuring marketing / Misurare le attività di marketing</title>
		<link>http://marcomm.info/blog/2009/03/measuring-marketing-misurare-le-attivita-di-marketing/</link>
		<comments>http://marcomm.info/blog/2009/03/measuring-marketing-misurare-le-attivita-di-marketing/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 11:09:31 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[McKinsey]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2009/03/01/measuring-marketing-misurare-le-attivita-di-marketing/</guid>
		<description><![CDATA[

http://www.mckinseyquarterly.com/PDFDownload.aspx?L2=16&#38;L3=20&#38;ar=2313&#38;srid=526&#38;gp=1It seems there&#8217;s still a lot of work to be done / Pare che ci sia ancora molto lavoro da fare.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2009%252F03%252Fmeasuring-marketing-misurare-le-attivita-di-marketing%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22Measuring%20marketing%20%2F%20Misurare%20le%20attivit%C3%A0%20di%20marketing%22%20%7D);"></div>
<p><a href="http://www.mckinseyquarterly.com/PDFDownload.aspx?L2=16&amp;L3=20&amp;ar=2313&amp;srid=526&amp;gp=1">http://www.mckinseyquarterly.com/PDFDownload.aspx?L2=16&amp;L3=20&amp;ar=2313&amp;srid=526&amp;gp=1</a>It seems there&#8217;s still a lot of work to be done / Pare che ci sia ancora molto lavoro da fare.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2009/03/measuring-marketing-misurare-le-attivita-di-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The GE–McKinsey nine-box matrix / La matrice 9 di McKinsey per GE</title>
		<link>http://marcomm.info/blog/2008/09/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/</link>
		<comments>http://marcomm.info/blog/2008/09/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 06:26:22 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Strategic Mkt]]></category>
		<category><![CDATA[McKinsey]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/09/12/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/</guid>
		<description><![CDATA[


http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox
a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.
un sistema che offre un approccio sistematico alle aziende con diversi aree di business per mettere in priorità gli investimenti nei singoli settori.

]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F09%252Fthe-ge%2525e2%252580%252593mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22The%20GE%E2%80%93McKinsey%20nine-box%20matrix%20%2F%20La%20matrice%209%20di%20McKinsey%20per%20GE%22%20%7D);"></div>
<p><img src="http://marcomm.info/blog/wp-content/uploads/2008/09/ge9.gif" alt="ge9.gif" /></p>
<p><a href="http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox">http://www.mckinseyquarterly.com/sp.aspx?pgn=enduring_ideas#ninebox</a></p>
<p>a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.</p>
<p>un sistema che offre un approccio sistematico alle aziende con diversi aree di business per mettere in priorità gli investimenti nei singoli settori.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/09/the-ge%e2%80%93mckinsey-nine-box-matrix-la-matrice-9-di-mckinsey-per-ge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How companies respond to competitors / Come le aziende rispondono ai concorrenti</title>
		<link>http://marcomm.info/blog/2008/05/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/</link>
		<comments>http://marcomm.info/blog/2008/05/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/#comments</comments>
		<pubDate>Thu, 01 May 2008 07:20:54 +0000</pubDate>
		<dc:creator>Mario Soavi</dc:creator>
				<category><![CDATA[Management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[McKinsey]]></category>

		<guid isPermaLink="false">http://marcomm.info/blog/2008/05/01/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/</guid>
		<description><![CDATA[

http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146?gp=1
Management theory suggests that companies facing serious competitive threats should extensively analyze how to fight back. Actual managers, however, say they are satisfied with the results of a less active approach, according to a McKinsey survey. Companies that understand how their competitors really react may be able to gain an edge.
La teoria manageriale dice che [...]]]></description>
			<content:encoded><![CDATA[
<div class="topsy_widget_data topsy_theme_blue" style="float: right;margin-left: 0.75em; background: url(data:,%7B%20%22url%22%3A%20%22http%253A%252F%252Fmarcomm.info%252Fblog%252F2008%252F05%252Fhow-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti%252F%22%2C%20%22style%22%3A%20%22big%22%2C%20%22title%22%3A%20%22How%20companies%20respond%20to%20competitors%20%2F%20Come%20le%20aziende%20rispondono%20ai%20concorrenti%22%20%7D);"></div>
<p><a href="http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146?gp=1">http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_companies_respond_to_competitors_2146?gp=1</a></p>
<p>Management theory suggests that companies facing serious competitive threats should extensively analyze how to fight back. Actual managers, however, say they are satisfied with the results of a less active approach, according to a McKinsey survey. Companies that understand how their competitors really react may be able to gain an edge.</p>
<p>La teoria manageriale dice che le aziende in un mercato competitivo aggressivo dovrebbero analizzare in profondità come combattere. I manager attuali tuttavia, come dice un&#8217;indagine McKinsey, si accontentano con un approccio meno attivo. Ne consegue che le aziende che hanno chiaro come i concorrenti reagiscono potrebbero avere un vantaggio competitivo.</p>

]]></content:encoded>
			<wfw:commentRss>http://marcomm.info/blog/2008/05/how-companies-respond-to-competitors-come-le-aziende-rispondono-ai-concorrenti/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
